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2023 Winners

ADVERTISING

Royal Ontario Museum
"Immortal"
Broken Heart Love Affair

The M for Mpact

Muskrat Magazine
"Missing Matoaka"
BBDO

Branded Content

Kijiji
"I-Kijiji-A Catalogue"
BBDO

BMO
"NXT LVL"
FCB

Direct

1 GOLD
1 SILVER
1 BRONZE

HomeEquity Bank & Royal Canadian Legion
"Letters Home"
Zulu Alpha Kilo

1 GOLD
1 SILVER

Smucker Foods (Milk-Bone)
"Chewpons"
Leo Burnett

1 SILVER
3 BRONZE

Kraft Heinz
"Vintage Drip"
Rethink

Kraft Heinz (Delimex)
"Feeding Gamers"
The Kitchen

OLG
"Dream Drop"
FCB

Film

Toys'R'Us
"Imagination Included"
Broken Heart Love Affair

Pizza Pizza
"Canada Is Locking In!"
Zulu Alpha Kilo

Kruger Products / Cashmere UltraLuxe
"Sounds of Softness"
Broken Heart Love Affair

New Look
"Spaghetti Western"
LG2

IGA (Sobeys)
"The Meatloaf"
Sid Lee

Harry Rosen
"Hijacking the Masters"
Zulu Alpha Kilo

Nescafé
"Jars"
Courage

Health and Wellness (Unregulated)

1 GOLD
2 SILVER

Cheekbone Beauty
"Glossed Over"
Sid Lee

Petro-Canada CareMakers Foundation
"24 Hours of Care"
McCann Canada

Integrated Campaign

3 GOLD
1 BRONZE

Kraft Heinz
"Ketchup A.I."
Rethink

Pizza Pizza
"Fixed-Rate Pizza"
Zulu Alpha Kilo

Out-of-Home

Penguin Random House
"The Unburnable Book"
Rethink

2 GOLD
1 SILVER

PepsiCo Foods Canada
"Cheetle in Cheadle"
Citizen Relations

2 GOLD
1 BRONZE

Lactalis
"For Trade: One Cheestring"
Broken Heart Love Affair

1 GOLD
1 SILVER
1 BRONZE

IKEA
"Swearnitures"
Rethink

1 GOLD
1 SILVER

Wendy's
"French Toast Guy"
McCann

Kraft Heinz
"Cold Ketchup"
Rethink

Corona
"Sun Dial Billboard"
Anomaly

Jeep
"Jeep Code"
Publicis

Domus Realty
"200 Square Feet"
Wunder

Hilton
"Hilton on the Green"
FUSE Create

Pizza Pizza
"Pizza Pie Charts"
Zulu Alpha Kilo

PR

Unilever (Dove)
"Keep the Grey"
Edelman

Maxi
"Unbeatable Sponsorship"
LG2

Metrolinx
"Train Spotting"
Rethink

HomeEquity Bank
& Homes for Heroes
"Metaverse Homes for Heroes"
Zulu Alpha Kilo

Press

1 SILVER
1 BRONZE

Exceldor Farms
"Check Mark CV"
LG2

UPSIDE Foods
"Open Letter to Chickens"
Rethink

Wizards of the Coast
"Jaya Ballard Obituary"
Publicis

McDonald’s
"Montreal McMoves"
Cossette

Self-Promotion

theVanity
"Monster Mayhem"
theVanity

Zulu Alpha Kilo
"Left Handed Mango Chutney"
Zulu Alpha Kilo

DonerNorth
"Organ DonerNorth"
DonerNorth

Sustainability

Hyundai Motor Company
"For Tomorrow – The Documentary"
Sid Lee

Ford
"The Ford Production"
BBDO

CRAFT

Royal Ontario Museum
"Immortal"
Broken Heart Love Affair

The M for Mpact

Muskrat Magazine
"Missing Matoaka"
BBDO

1 GOLD
4 SILVER

White Ribbon
"I Knew All Along"
Bensimon Byrne / Narrative / OneMethod

3 SILVER
3 BRONZE

IKEA
"The Troll"
Rethink, Nimiopere & Vapor Music

3 SILVER
1 BRONZE

Cannabis Amnesty
"Legalize Us "
Cossette

1 SILVER
1 BRONZE

Stella Artois
"Table Setters"
Anomaly

Zulu Alpha Kilo
"Left Handed Mango Chutney"
Zulu Alpha Kilo

Booking.com
"Somewhere, Anywhere"
Zulu Alpha Kilo

Canada’s Organ & Tissue Donation Community
"The Donated Commercial"
DonerNorth

IGA
"The Meatloaf"
Sid Lee & Tonic DNA

1 BRONZE
1 MERIT

Casey House
"Others"
Bensimon Byrne / Narrative

1 BRONZE
1 MERIT

Food Banks Canada
"Starve the Hunger"
The Local Collective

Kids Help Phone
"Feel Out Loud"
McCann

Harry Rosen
"Hijacking the Masters"
Zulu Alpha Kilo

Coca-Cola
"Take a Taste"
Gimmick Studio & AKQA

Scotiabank
"The Hockey Jersey"
Rethink

Air Canada
"The Stopover "
FCB

Montreal Children's Hospital
"Walkie Talkie"
Cossette & Quatre Zero Un Inc.

Royal Ontario Museum
"We Are Made of Stardust"
Broken Heart Love Affair

Go RVing Canada
"You Are Out There"
Broken Heart Love Affair

IKEA
"Bring Home to Life"
Rethink & Nimiopere

Ford
"The Ford Production"
BBDO

Black Business & Professional Association, Diversity Institute TMU, Canadian Congress on Inclusive Diversity & Workplace Equity, and Pride at Work Canada
"Worn Down by Words"
Zulu Alpha Kilo

Amnistie International Canada Francophone
"Write for Rights - Dictation of a Life"
Cossette, Septième & Cult Nation Studios

DESIGN

The M for Mpact

Black & Abroad
"The Black Elevation Map"
Performance Art

Keurig Dr Pepper
"Canada Dry"
Wedge

Kraft Heinz
"Ketchup A.I."
Rethink

La tablée des chefs
"The Solidarity Sparkles - 20 Years of Solidarity"
LG2

1 SILVER
1 BRONZE

Ami Ami
"Ami Ami"
Wedge

1 SILVER
1 BRONZE

RGD
"Defy"
DDB

1 SILVER
1 BRONZE

Carrefour Solidaire
"Serres de rue"
Sid Lee X Au / Lab X Carrefour Alimentaire

1 SILVER
1 BRONZE

Penguin Random House
"The Unburnable Book"
Rethink

Léa Clermont-Dion
La Ruelle Films
"Janette & Daughters"
Sid Lee

YWCA Metro Vancouver
"Add the M"
Rethink

Sid Lee
"Biosquare"
Sid Lee

Canadiens de Montréal
"OG1"
Sid Lee

Relief
"The Diary of Louise"
Cossette

Petro-Canada CareMakers Foundation
"24 Hours of Care"
McCann

Bow Wow Academy
"Bow Wow Academy Rebrand"
Rethink

Kijiji
"I-Kijiji-A Catalogue"
BBDO

FEQ
"Lights on an Unsung Hero"
Cossette

Calgary Foundation
"Quality of Life Report"
Daughter Creative

Préma-Québec
"The 1.8-Pound Book"
LG2

BMW
"The Hofmeister Kink"
Performance Art

Boréale
"Thirsty Like a Wolfe"
Cossette

Pfaff Harley-Davidson
"Tough Turban: B2B Packaging"
Zulu Alpha Kilo

Boréale
"Unleash the Wolfepack"
Cossette

Kraft Heinz
"Vintage Drip"
Rethink

DIGITAL

Black & Abroad
"The Black Elevation Map"
Performance Art

The M for Mpact

Unilever (Dove)
"Keep the Grey"
Edelman

Smucker Foods (Milk-Bone)
"Chewpons"
Leo Burnett

PepsiCo Foods Canada
"Cheetle in Cheadle"
Citizen Relations

Kraft Heinz (Delimex)
"Feeding Gamers"
The Kitchen

Muskrat Magazine
"Missing Matoaka"
BBDO

Destination Québec Cité
"The Winter Lotus"
LG2

1 SILVER
1 BRONZE
1 MERIT

Jeep
"Jeep Code"
Publicis

1 SILVER
1 MERIT

OLG
"Chatham Plays On"
The Hive

Campbell's
"Brothtails"
Leo Burnett

HomeEquity Bank and Homes for Heroes
"Metaverse Homes for Heroes "
Zulu Alpha Kilo

IKEA
"The Troll"
Rethink

Penguin Random House
"The Unburnable Book"
Rethink

Kraft Heinz
"Vintage Drip"
Rethink

O'Select
"When It Smells, Everything Smells"
LG2

Newfoundland and Labrador Tourism
"Come Home 2022"
Target

McCain Foods
"Flying Chickens"
Rethink

Royal Ontario Museum
"Immortal"
Broken Heart Love Affair

Kraft Heinz
"Ketchup A.I."
Rethink

Toys'R'Us
"Mr. Ferguson"
Broken Heart Love Affair

BMO
"NXT LVL"
FCB

Mondou
"Relaxayvoo"
LG2

Plenty of Fish
"The Gallery of Dick Pics"
123w

a2 Milk
"A Catfish Looking for Love"
Zulu Alpha Kilo

Maple Lodge Farms (Zabiha Halal)
"Dear Canada"
King Ursa

Lactalis
"Keep It Cheesy"
Broken Heart Love Affair

University of Victoria
"Learn as if Life Depends on it"
ZGM

Indigo
"Life, on Purpose "
Cossette

Tree Canada
"Offset Mode"
Rethink & Apply Digital

BMW
"The Hofmeister Kink"
Performance Art

Kraft Heinz
"The World's Driest Taste Test"
The Kitchen

Voilà
"Trending 2 Table"
FCB

MULTICULTURAL

Black & Abroad
"The Black Elevation Map"
Performance Art

PUBLIC SERVICE BEST OF SHOW

#Elimin8Hate
"ReclaimYourName.dic"
Citizen Relations

3 GOLD
1 SILVER

Scotiabank
"The Hockey Jersey"
Rethink

Mina Halal (Maple Leaf Foods)
"Ads That Fast with You"
Barrett and Welsh

1 GOLD
3 SILVER

New Canadian Media
"MISSING"
Barrett and Welsh

Rangeela
"#SukhMyDukh"
Rangeela

Scotiabank
"First Day"
Rethink

Pfaff Harley-Davidson
"Tough Turban: B2B Packaging"
Zulu Alpha Kilo

Maple Lodge Farms (Zabiha Halal)
"Dear Canada"
King Ursa

Barrett and Welsh
"Tartan Turban Secret Readings"
Barrett and Welsh

1 SILVER
1 MERIT

TELUS & Google
"Translation Minus Translation"
Response Advertising

Western Union
"Boonununus"
AVCommunications

TELUS & Google
"Carbon Copy"
Response Advertising

Rogers Communication
"Lunar New Year WeChat Promotion"
Ethnicity Matters

TELUS & Google
"Translation: A Piece of Art"
Response Advertising

Arbor Memorial
"After the Rain"
AVCommunications

Rogers Communication
"Always ON Mini Game (Virtual Pet)"
Ethnicity Matters

TD Bank
"First Winter"
Ethnicity Matters

Nescafé
"How The World Says Coffee"
Courage

Nescafé
"Jars"
Courage

TD Bank
"Lunar New Year - Traditions Loved by Generations"
Koo

GSK/Haleon
"Right to Rest "
Wunderman Thompson

Henkel
"Sunlight"
Juniper Park\TBWA

Canadian Tire
"TESTED - Birthday Surprise"
Publicis

Real Canadian Superstore
"Everything for Every Diwali"
Ethnicity Matters

Ford
"Built for Canada"
Ethnicity Matters

Virgin Plus
"Diwali"
Dyversity Communications

Metrolinx
"Lights Bring You Home"
Ethnicity Matters

LT Foods of America
"Reminds You of Home"
AVCommunications

Black Business & Professional Association, Diversity Institute TMU, Canadian Congress on Inclusive Diversity & Workplace Equity, and Pride at Work Canada
"Worn Down by Words"
Zulu Alpha Kilo

PUBLIC SERVICE ADVERTISING

Canadian Centre for Child Protection
"Unwanted Film Festival"
No Fixed Address

#Elimin8Hate
"ReclaimYourName.dic"
Citizen Relations

YWCA Metro Vancouver
"Add the M"
Rethink

Jane/Finch Community Centre
"Bill it to Bezos"
Angry Butterfly

1 GOLD
1 SILVER

Native Women's Resource Centre of Toronto (NWRCT)
"4000 Cover Stories"
Forsman & Bodenfors

La Presse
"La Presse Explains It All"
Cossette

2 SILVER
2 BRONZE

Amnesty International
"The Systemic Racism Pin"
TAXI

2 SILVER
1 BRONZE

Casey House
"Others"
Bensimon Byrne / Narrative

1 SILVER
2 MERIT

Human Rights Foundation
"Forced Labor Plug-in"
TAXI

Petro-Canada CareMakers Foundation
"24 Hours of Care"
McCann

Kids Help Phone
"Feel Out Loud"
McCann

White Ribbon
"I Knew All Along"
Bensimon Byrne / Narrative / OneMethod

Carrefour Solidaire
"Serres de Rue"
Sid Lee X Au/Lab X Carrefour Alimentaire

Canada’s Organ & Tissue Donation Community
"The Donated Commercial"
DonerNorth

2 BRONZE
1 MERIT

The Terry Fox Foundation
"I'm Not a Quitter"
No Fixed Address

Préma-Québec
"The 1.8-Pound Book"
LG2

Hydro-Québec
"A Billboard That Comes to Life"
LG2

Lifesaving Society
"Battleship"
LG2

Razom
"Feel What We Feel"
Grey Canada / TANK Worldwide

Tree Canada
"Offset Mode"
Rethink & Apply Digitial

The Montreal Children’s Hospital Foundation
"Two Little Brats for Life"
Cossette

Lifesaving Society
"You"
LG2

Fondation Émergence
"The-54 Second Watch"
Havas Montréal

La Maison grise de Montréal
"Fear Windows"
Rethink

SickKids Foundation
"House of Legends"
Cossette

Ordre des infirmières et infirmiers du Québec
"Real Nurse Costume"
Rethink

YWCA Metro Vancouver
"Reserved for Her"
Rethink

Élections Québec
"Reversing the Trend - Ballot Box"
Cossette

Canadian Women's Foundation
"Signal For Help Responders"
Juniper Park \ TBWA

Fondation Dr. Clown
"Tap the Nose"
Sid Lee

United Way Halifax
"The Doorbell"
Wunder

Marketing Awards © 2025 Brunico Communications Ltd.