2023 Winner

Henkel’s “Sunlight” campaign, by Juniper Park\TBWA, was aimed at helping newcomers to Canada feel at home, many who have never been exposed to the brand. It developed a program to donate gift packs of products to new Canadians and, recognizing that Nigerians make up one of the largest immigrant groups, it developed a TV spot that follows a Nigerian family as they go through a parent’s ups and downs of looking for a job. The end reveals the Toronto skyline, landing the idea. Every element of the ad was created with the talents and guidance of the local and overseas Nigerian community. Production designer Anita Ashiru, based in Nigeria, was involved in developing the visual look while working with the Canadian-based production crew. The casting was done with a call to the local Nigerian community and the music was composed specifically for the spot in collaboration with Nigerian-born,
Juno-nominated talent, Zenesoul.

Credits

Juniper Park\TBWA
David Toto - President
Jamie Kerr - Senior Account Director
Bairavi Sripalan - Account Executive
Neil Walker-Wells – Executive Creative Director
Andre Yumbla-Bell - Associate Creative Director
Katie Lea - Art Director
Jesse Brook – Producer

Animals:
Mindcastle (Danielle Krieger + Casey Warren) – Directors
Kristofer Bonnell - DP
Chris Hutsul – Executive Producer
Katy Maravala – Line Producer

Outsider Editorial:
Alison Gordon – Editor
Kelsey Dale-McGrath – Assistant Editor
Kayan Choi – Senior Producer
Kristine Anzlinger – Executive Producer

The Vanity:
Andrew Exworth – Colour
Kaelem Cahill – Online
Stephanie Pennington – Producer

Oso Audio:

Harry Knazan - Creative Director/Voice Director
Lauren Dobbie - Producer
Leo Hicks and Dylan Groff - Sound Design
Dylan Groff - Engineer
Original Music Vocals Composed and Performed by Zenesoul