2023 Winner

Plenty of Fish carved a definitive space in the dating app market with its cheeky “The Gallery of Dick Pics” campaign, by 123W. Having fun with the play on the common term, the campaign featured wholesome photos of men named Richard - a.k.a. Dick - as a bold reminder to singles that the best pics are photos of themselves, not nudes – a campaign that resonated strongly with women. The campaign was supported by connected TV, social and digital, and was promoted by influencers.

Credits

Agency: One Twenty Three West
CD: Mo Bofill, Rob Sweetman, Jeff Harrison, Bryan Collins
AD: Ryan Semeniuk, Troy Geoghegan
Copy: Allan Topol, Kyle Waye
Designer: Mo Bofill, Jeff Harrison, Ming Mikaeo
Producer: Aliya Tarmo
Account Services: Bianca Myers
Web Developer: LNG
Photographer: Maya Fuhr
Stylist: Zoe Fuhr
Editor: Daniel Pruger
3D Animation: Orange Apple
2D Motion Design: Joel Sankey, Erin Prysiazny
PR: Crafted PR
Branding: MRS. & MR.