2023 Winner

When global supply chain issues affected product offerings at IKEA, Kijiji, Canada’s largest online reselling platform, seized the moment. With BBDO, the company developed the “I-Kijiji-A Catalogue,” a replica of an IKEA catalogue that featured its inventory and drove people to its platform to buy hard-to-find products from local
Kijiji sellers. The campaign drove a 15% lift in furniture searches.

Credits

Kijiji Canada
Adam Jardine, CMO
Natalie Cunningham, Head of Customer Growth
Rebecca Pouliot, Head of Communications

BBDO Canada
Max Geraldo, Chief Creative Officer
Derek Blais, SVP, Executive Creative Director
Mat Cruz, Associate Creative Director
Alex Smith, Associate Creative Director
Dan Koutoulakis, SVP Planning
Jennifer Jones, SVP Client Partner
Stephanie Martins, Account Director
Madison Bryer, Account Executive
Jason Dick, VP Digital Production
Fernanda Rodrigues, Sr. Project Manager
Nathan Mayuga, Project Coordinator
Victor Carvalho, Sr. Print Producer
Curtis Rushing, Director, Data, Analytics and Insights

Photographer/Videographer
Felipe Gombossy, Photographer/Videographer
Gustavo Toledo, Photographer/Videographer
Rafa Simoes, Assistant Photographer

Flare BBDO
Janice Rebelo, Executive Producer
Elise Beauvais, Post Producer
Ted Husband, Editor
Mike Rosnick, Audio Production Manager

Music
Title: Bubba Dub Bossa
Composer: Robby Poitevin (PRS) 100%
Publisher: Universal Music Publishing Ricordi srl (SIAE) 100%

from the Original Motion Picture Soundtrack:
A.D3 Operazione squalo bianco