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2022 Winners

ADVERTISING

Kraft Heinz Canada
"Heinz Hot Dog Pact"
Rethink

JURY PRIZE: D&I

Pfaff Harley-Davidson
"Tough Turban"
Zulu Alpha Kilo

Branded Content

2 GOLD
1 SILVER

Molson Canadian
"Hockey Night In Canada,
Multilingual Edition"
Rethink & Citizen Relations

IKEA
"The ScrapsBook"
Rethink

Nissan Canada
"Nissan GT-R NFT"
Juniper Park\TBWA

1 BRONZE
1 MERIT

Budweiser
"#TapeOutHate "
Anomaly

Digital

1 GOLD
2 SILVER
2 BRONZE

Kraft Heinz Canada
"Heinz Bottleneck"
Rethink

1 GOLD
2 SILVER
1 BRONZE

SingleCut Beersmiths
"Notes IPA"
Zulu Alpha Kilo

1 GOLD
1 SILVER
2 BRONZE

No Frills
"Aisles of Glory: Legends of the Haul"
John St.

1 GOLD
1 SILVER

IKEA
"The Cristiano Bottle"
Rethink

A&W Canada
"Beyond Bait"
Rethink

1 SILVER
1 BRONZE
2 MERIT

Harry Rosen
"Green Screen Shirt"
Zulu Alpha Kilo

1 SILVER
1 BRONZE

Little Caesars
"Naming Rights"
No Fixed Address

Mondelez
"Caramilk Secret Confirmed"
Ogilvy

Kraft Heinz Canada
"Heinz Crowdsauced "
Rethink

2 BRONZE
1 MERIT

MadeGood
"Un-Wreck The Future"
Broken Heart Love Affair

Lowe's Canada
"Colour Spoilers"
Sid Lee

Vachon
"Eat Joy"
Cossette

Air Canada
"Globes Apart"
FCB

Wendy's
"Hey, Wendy!"
McCann

Direct

1 GOLD
1 BRONZE

Kraft Heinz Canada
"Heinz La Tomatina Ketchup"
Rethink

Purdys
"Braille Box"
Rethink

1 SILVER
2 BRONZE

HomeEquity Bank & Royal Canadian Legion
"Orders of Sacrifice"
Zulu Alpha Kilo

No Frills
"Frill Blaster Pro"
John St.

Film

1 GOLD
2 SILVER

Internova Travel Group
"Book Human"
Broken Heart Love Affair

Ratesdotca
"Don't Get Milked"
Zulu Alpha Kilo

1 SILVER
1 BRONZE

HomeEquity Bank
"Retire In The Home You Love"
Zulu Alpha Kilo

Vidéotron
"5G Of The Future"
Sid Lee

TD Bank
"Becoming An Investor "
Leo Burnett

Mondou
"New Year's Gathering"
Lg2

IKEA
"Our Little World"
Rethink

IGA (Sobeys)
"The Trophy / The Athlete"
Sid Lee

Scotiabank
"Hockey For All"
Rethink

Integrated Campaign

IKEA
"Sustainable Platform"
Rethink

Ratesdotca
"Ratesdotca Launch Campaign"
Zulu Alpha Kilo

Out-of-Home

McDonald’s
"Grand Openings"
Cossette

2 GOLD
1 BRONZE
3 MERIT

Décathlon Canada
"Ability Signs"
Rethink

1 SILVER
1 BRONZE

National Magazine
Awards Foundation
"National Magazine Awards"
Rethink

Stellantis Canada | Jeep
"Jeep - Charging Billboard"
Publicis Montréal

Kraft Heinz Canada
"Wait For Heinz"
Rethink

2 BRONZE
1 MERIT

ABinBev - Michelob Ultra
"Get Buckets"
Anomaly

IKEA
"Pack Sustainably"
Rethink

HSBC Bank USA
"Lifegiving Light"
Wunderman Thompson

Kraft Heinz Canada
"Made With Heinz"
Rethink

Boston Pizza
"Weighted Napkin"
John St.

Pharma (Regulated)

Pink Cherry
"Invest in Yourself"
The Local Collective

PR

1 SILVER
2 BRONZE

Molson Canadian
"Drink From The Cup"
Rethink

SodaStream
"Bublé Drops"
Edelman

Press

Government of Newfoundland
and Labrador
"Work Remote Newfoundland
and Labrador"
Target

Radio

1 GOLD
2 SILVER

Nissan Canada
"Wonderful Humans"
Juniper Park\TBWA

Kraft Heinz Canada
"Slow"
Rethink

Self-Promotion

John St.
"20th Anniversary"
John St.

Zulu Alpha Kilo
"Awards Gone Wild"
Zulu Alpha Kilo

PUBLIC SERVICE ADVERTISING

JURY PRIZE: PERFORMANCE

SickKids Foundation
"SickKids Moms VS: Hard Days"
Cossette

1 GOLD
1 SILVER

Over The Bridge
"The Lost Tapes of the 27 Club"
Rethink

1 GOLD
1 SILVER

Human Rights Foundation
"Uncomfortable Truth"
Taxi

1 GOLD
1 SILVER
1 MERIT

YWCA Metro Vancouver
"Wall For Women"
Rethink

Canadian Down
Syndrome Society
"Mindsets"
FCB

SickKids Foundation
"SickKids VS The Unknown:
Be A Light"
Cossette

World Wheelchair Rugby
"Here to Win"
Cossette

Federation of Quebec Alzheimer Societies
"Loved Ones Forget
Themselves, Too"
Cossette

Black Business and Professional Association
"The Micropedia of Microaggressions"
Zulu Alpha Kilo

BC Cancer Foundation
"Ballsy Ribbon"
Rethink

2 BRONZE
3 MERIT

Fondation Émergence
"Colours of Pride"
Rethink

1 BRONZE
1 MERIT

Canadian Centre for
Child Protection
"Happy Birthday, Twitter"
No Fixed Address

Assaulted Women's Helpline
"House With No Escape"
Giants & Gentlemen

1 BRONZE
1 MERIT

Royal Canadian Legion
"Immortal Poppy"
Wunderman Thompson

NABS
"This Job Can Break You If You Let It"
Cossette

Canadian Mental
Health Association
"Ugly Truths Holiday Sweaters"
Citizen Relations

1 BRONZE
1 MERIT

Canadian Centre for
Child Protection
"Happy Birthday, Twitter"
No Fixed Address

SPCA de Montréal
"A Lasting Relationship"
Sid Lee

Interval House
"Bruised Fruit"
DonerNorth

White Ribbon
"Day After Day"
Bensimon Byrne / Narrative / OneMethod

Nelson Mandela
Children's Hospital
"Give Like They're Yours"
Cossette

Kids Help Phone
"Grown-up Problems "
McCann

David Suzuki Foundation
"Nature Friendly Token"
Camp Jefferson

Periods For Periods
"Periods For Periods"
Rethink

SickKids Foundation
"The Brave List"
Cossette

Ally Global Foundation
"The Twelve Thousand"
Veto Studio

Canadian Paralympic Committee
"We're Here"
BBDO

CRAFT

Royal Canadian Legion
"The Immortal Poppy"
Wunderman Thompson

JURY PRIZE: D&I

Budweiser
"#TapeOutHate"
Anomaly & Grayson Music

JURY PRIZE: PERFORMANCE

BetterHelp
"Want"
Untitled Films

2 GOLD
1 SILVER

TD Bank
"Becoming An Investor"
Leo Burnett

1 GOLD
1 SILVER
1 BRONZE

IKEA
"Our Little World"
Rethink

Air Canada
"Globes Apart"
FCB

Sandy Hook Promise
"How To"
BBDO New York & School Editing

Nissan
"Wonderful Humans - Terrific Bodies"
TBWA\Juniper Park

2 SILVER
1 BRONZE
1 MERIT

SickKids Foundation
"SickKids VS The Unknown:
Be A Light"
Cossette

NABS
"This Job Can Break You If You Let It"
Cossette

DoorDash
"Welcome to the Flavourhood 2.0"
John St.

Internova Travel Group
"Book Human"
Broken Heart Love Affair

White Ribbon
"Day After Day"
Bensimon Byrne / Narrative / OneMethod

National Magazine
Awards Foundation
"National Magazine Awards"
Rethink

HomeEquity Bank & Royal Canadian Legion
"Orders of Sacrifice "
Zulu Alpha Kilo

SickKids Foundation
"SickKids Moms VS: Hard Days"
Cossette

White Ribbon
"Uncomposed"
Bensimon Byrne / Narrative / OneMethod

1 SILVER
1 MERIT

Public Safety Canada
"Uncontained"
Scouts Honour

CIBC
"CIBC Plane TVC"
TBWA\ Juniper Park

Fondation Émergence
"Colours Of Pride"
Rethink

Over The Bridge
"The Lost Tapes Of The 27 Club"
Rethink

IKEA
"The ScrapsBook"
Rethink

DESIGN

Black Business
and Professional
Association (BBPA)
"The Micropedia of Microaggressions"
Zulu Alpha Kilo

JURY PRIZE: D&I

Décathlon
"Ability Signs"
Rethink

World Wheelchair Rugby
"Here to Win"
Cossette

Ellen MacArthur Foundation
"Circular Design for Fashion"
Sid Lee

National Magazine
Awards Foundation
"National Magazine Awards"
Rethink

Woah Dough
"Woah Dough"
Leo Burnett

1 SILVER
1 MERIT

NVSBLE Development
"Biblio Lofts"
Biography Design

Entre Pierre et Terre Spirits
"Entre Pierre et Terre Spirits"
Wedge

Pfaff Harley-Davidson
"Tough Turban"
Zulu Alpha Kilo

The Bentway
"We All Speak Play"
Cossette

1 BRONZE
1 MERIT

Health Hut
"Health Hut rebrand"
Lg2

Periods for Periods
"Periods for Periods"
Rethink

1 BRONZE
1 MERIT

Pyrowave
"Pyrowave"
Sid Lee

Calgary Foundation
"Shifting Perspective"
Daughter Creative

The Bay
"The Bay brand refresh"
Lg2

Wino
"Wino"
Wedge

John St.
"20th Anniversary"
John St.

Juste Pour Rire
"Juste Pour Rire"
Cossette

Toronto Restaurant Workers' Relief Fund (TRWRF)
"Last Dish"
Lg2

Ludia
"Ludia"
Lg2

HomeEquity Bank & Royal Canadian Legion
"Orders of Sacrifice"
Zulu Alpha Kilo

Place des arts
"Place des arts"
Sid Lee

Leo Burnett
"Sunshine in a Box "
Leo Burnett

BC Cancer Foundation
"The Ballsy Ribbon"
Rethink

IKEA
"The ScrapsBook"
Rethink

Athletics Canada
"The Time is Now"
One Twenty Three West

Calgary Foundation (Vital Signs)
"Year Without Touch"
Daughter Creative

MULTICULTURAL

Pfaff Harley-Davidson
"Tough Turban"
Zulu Alpha Kilo

1 GOLD
1 SILVER

Ford
"There's No Escape Like Home"
Ethnicity Matters

1 GOLD
1 BRONZE

HSBC Bank USA
"The Luckiest Red"
Wunderman Thompson

Reitmans
"Diversity Is The Fabric Of Canada"
Ethnicity Matters

Black Business
and Professional
Association (BBPA)
"The Micropedia of Microaggressions"
Zulu Alpha Kilo

People of Colour in Advertising &
Marketing (POCAM)
"White Space"
Barrett and Welsh

3 SILVER
1 BRONZE

Chalo! FreshCo
"Grocery Shopping Just Like Home"
Balmoral Multicultural Marketing

1 SILVER
1 BRONZE

Kia
"This is family LUV"
Stradigi Marketing

Nia Centre for the Arts
"Black Square"
Barrett and Welsh

People of Colour in Advertising &
Marketing (POCAM)
"Cause to Pause"
Barrett and Welsh

TD Bank
"F21 Cricket TVC"
Koo Multicultural
(A Division of Cossette)

Barrett and Welsh
"Year of the Ox Agency
Digital Greetings"
Barrett and Welsh

Lygia's Brew
"Bottled with Love"
Barrett and Welsh

Cultural Pluralism in the Arts Movement Ontario (CPAMO)
"Equity is Survival "
Barrett and Welsh

Telus
"Family Discount"
Response Advertising

Telus
"Filipino Heritage Month"
Response Advertising

Metrolinx – GO Transit
"Find Your Go Time"
Balmoral Multicultural Marketing

Maple Lodge Farms
"It's All Halal"
King Ursa

Metrolinx – UP Express
"Keep Your Trip On Track -
Big Family Holiday"
Balmoral Multicultural Marketing

TD Bank
"Now That's Cricket"
Barrett and Welsh

Sing Tao Daily News
"Rowers"
Captus Advertising

Barrett and Welsh
"Tartan Turban Secret Readings"
Barrett and Welsh

TD Bank
"What's Your Plan?"
Barrett and Welsh

Intracorp
"Bird’s Nest"
Captus Advertising

Telus
"Diwali"
Response Advertising

Telus
"Red Packet"
Response Advertising

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