2023 Winner

The “Jeep Code” campaign by Publicis employed an innovative technology that uses AI to transform Jeep’s iconic seven- slot grille into a barcode, allowing users to interact with the brand. The technology was implemented on Snapchat, to reach younger buyers. With “Jeep Code,” users could learn more about the Jeep, browse inventory, build and price their preferred model and even start the buying process on the spot, helping to streamline the purchasing journey.

Credits

PUBLICIS TORONTO

Creative:
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Vinicius Dalvi
Group Creative Director: Victor Yves
Creative Director: Steve Turnbull
Copywriter: Steve Muzzin

Planners:
Rylee Strachan: Senior Strategist
Rob Jankowski: Digital Strategist
Anita Gillman: Director, Digital Advertising and Strategy

Account Services:
SVP, Brand Director: Bobby Malhotra
Group Account Director: David Langlois
Account Director: Richard Guy

SOUND PRODUCTION: PUNCH AUDIO
Creative Partner: Cristiano Pinheiro

POST PRODUCTION VIDEO: THE PUB TORONTO EDITORIAL:
Jesse Unruh - Editor
Suada Gagulic - Post Producer
Karen Huybers - Executive Producer

THE PUB PRODUCTION:
Reid Marshall - Director
Cam Marshall - DP
David Cranor - Line Producer
Terry Theo - Exec Producer

STARCOM CANADA:
Senior Vice President: Claus Burmeister
Director, Social: Bethany Castle
Director, Media Planning: Samantha Lacroce
Senior Social Specialist: Karin Polanco-
Social Specialist: Kirsten Weaver
Social Coordinator: Michael Valente

SNAPCHAT:
Account Executive: Kevin O’Rourke
Brand Strategist: Jaclyn Lacroix:
Creative Project Manager: Mamy Baruti:
Account Manager: Bea Astudillo

GOSPOOKY
Tom Geurts: Tech Lead, Senior Developer
Sara Orfali: AR Developer, Animator
Evie Meurs: Client Lead
Celine Zange: Project Manager
Tommaso Parisotto: Machine Learning Engineer
Mikkel Thybo Loose: Machine Learning Engineer
Erik van der Plas: Machine Learning Engineer
Egidijus Uckuronis: 3D Artist