2023 Winner

LG2 created “Relaxayvoo” for Mondou, the biggest pet chain store in Quebec. The video shows the joy people experience when a worker lets her kittens loose in her office: colleagues cuddle with them, a man laughs when a cat ends his phone call by accident – all while a female voiceover croons a song called “Relaxayvoo.” The kicker is an exterior shot: it shows a line of people outside the Passport Office, waiting their turn.

Credits

CREATIVE AGENCY: LG2
CLIENT: Mondou
PRODUCTION COMPANY: SOMA
POST-PRODUCTION COMPANY: Arketype
SOUND STUDIO / ENGINEERING: Circonflex
MUSIC: Circonflex
MEDIA AGENCY: Jungle Media

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR: Marilou Aubin
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
EXECUTIVE CREATIVE DIRECTION: Geneviève Langlois
CREATIVE DIRECTION: Geneviève Langlois, Odile Archambault
COPYWRITING: Etienne Théberge, Luc Dupéré
ART DIRECTION: Pascal Lefebvre, Etienne Goulet
ACCOUNT GROUP DIRECTOR : Julie Bergeron
ACCOUNT SUPERVISOR : Sarah-Maude Raymond
ACCOUNT COORDINATOR : Victoria Huynh
STRATEGIC PLANNING: Pauline Després
ACCOUNT SERVICES: Julie Bergeron, Sarah-Maude Raymond, Victoria Huynh
AGENCY PRODUCTION: Stéphanie Gagné

[Individual Credits - Production Company - SOMA]
PRODUCER: Marc-Antoine Lambert, Zoé Ségui
DIRECTOR: François St-Amant
DOP: Patrick Morin
EDITING: Hubert Hayaud

[Individual Credits - Sound Studio - Circonflex]
ENGINEERING: Pascal Desjardins
MUSIC: Olivier Girard, Paul-Étienne Côté
PRODUCTION: Josée-Anne Choquette, Charlène Blanchette

[Individual Credits - Post-production Company - Arketype]
COLORIZATION: Simon Boisx

[Individual Credits - Media - Jungle Media]
MEDIA SUPERVISOR: Julie Laplante

[Individual Credits - Client - Mondou]
HEAD OF MARKETING: Vanessa Fracheboud
MARKETING DIRECTOR: Marie-Pier Léonard
MARKETING MANAGER: Vicky Duguay
CONTENT MARKETING MANAGER: Jean-Philippe Therrien
HEAD OF GRAPHIC DESIGN AND CREATION: Marc Mc Innis