2023 Winner

Three days after Canada’s biggest interest rate hike, Pizza Pizza sought to lightheartedly calm financial jitters with its “Fixed-Rate Pizza,” letting consumers know the price of its extra-large, four-topping pizza would stay the same. The campaign, by Zulu Alpha Kilo, featured a website, OOH and TV spot that poked fun at insurance commercials and other types of ads. The film featured people of different ages and stages expressing their contentment with “fixed-rate pizza,” where “medical exams” weren’t needed. The campaign also included a humorous ‘pre-approval’ questionnaire. The campaign racked up more than 90 million earned PR impressions in the first two weeks and more than 500,000 fixed-rate pizzas sold in first six months, resulting in
a 2,217% return on spend.

Credits

First Posting Date: July 18, 2022
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Associate Creative Director/Copywriter: Jonah Flynn
Associate Creative Director/Art Director: Michael Siegers
Art Director: Duncan Porter
Designer: Ana-Marija Vlahovic, Crystal Huang
Account Team: Alyssa Guttman, Erika Dafoe
Strategy Director: Heather Segal, Cameron Fleming
Client: Pizza Pizza
Clients: Adrian Fuoco, Amber Winters, Raymond Luk, Adam Williamson, Susanna Rodrigues
Media Agency: Media Experts
Media Team: Nicolle Williams, Matthew Traynor
PR Agency: spPR
PR Team: Sonia Prasher, Nikita Shivdasani
Production House: Zulubot
Producer: Tim Lynch, Sarah Dayus
Motion Editor: Miguel Natividad
Original Music: Noah Mroueh, Zulubot
Mac Artist: Jeannette Downes