2023 Winner

BEST OF SHOW

GoldCreative Use of Technology

GoldIntegrated Web Campaign

Black & Abroad
"The Black Elevation Map"
Performance Art
In response to the pandemic, Black & Abroad shifted its focus from international to domestic travel to support Black-owned businesses and uplift Black travellers at a time when conversations about systemic racism were going mainstream.

“The Black Elevation Map,” developed with Performance Art, is a travel utility that visualizes Black cultural data as elevation. The map is a crafted patchwork of interwoven data and technologies, designed to spark interest in
Black-centered domestic travel.

Credits

Black & Abroad:
Co-Founders: Eric Martin & Kent Johnson

Performance Art:
CCO: Ian Mackenzie
ACDs: Pedro Izzo, Benson Ngo
Copy: Hemal Dhanjee, Tobi Adebowale, Paula Purdon, Jasmine Mans,
Experience Delivery Lead: Nzegwhua Anderson
Sr Experience Designer: Joe Szabo
Experience Designer: Leon Mullings
Designer: Emily Plewes
ECD: Colin Craig
Producer: Sharon Nelson-Bailey
VP Strategy: Kirk Linkletter
Strategists: Leandra Legendre, Simran Kaur, Eli Ferrara, Cassandra Cervi
SVP Head of Strategy: Priyanka Goswami
Program Manager: Kaylen Dillon
Digital Producer: Darwin Garcia
SVP Managing Director: Jordan Dinning
Account Supervisor: Ricky Gunawan
Account Director: Jon Rae
VP Tech: Stuart Cheesmond
Technical Solutions Consultant: Suraj Patel
Group Director, Product Development: Arnaud Icard
Lead Dev: John Iacoviello
Dev: Cody Schreiber
Solutions Consultants: Kaivalya Kashyap
Analytics Manager: Anil Iqbal
Jr Analyst: Shaista Meghji
Analytics Analyst: Abdul Dau
Consultant: Gigi Basanta
CEO: Andrea Cook
COO: Elizabeth Sellors

Alfredo Films
Director: Kelly Fyffe-Marshall
DOP: Shivam Pandya
Producers: Alex Henry, Holly Rowden
Editor: Michael Ofori-Attah

Initiative Media:
CSO: Nish Shah
Strategy Director: Christian Kern
Director Comms Design: Lara Senbanjo

Reprise:
Sr Director, Head of Social & Strategy: Tyler Dmytrow
Associate Director, Strategy: Jessica Singh
Associate Performance Strategist: Jacob Ziegler

Mediabrands Content Studio:
President: Cynthia Steele
Creative Strategist: Alisha Dayaram

Kinesso:
SVP Global Client Solutions: Wendi Dunlap
Director, Audience Solutions: Mandy Wong
Manager, Audience Solutions: Rory Materson
VP Audience & Identity: Whitney Chamberlain
Sr Associate Marketing Data Operations: Bridgette O’Connor
VP Analytics: Yerddy Lanfranco

Matterkind:
Managing Director: Michelle Primrose
Sr Associate: Bree Monture

Meta
Glossy Inc
Vocal Type Co
Alter Ego
TA2 Sound+Music