2023 Winner
BEST OF SHOW
GoldTelevision Single – Over 30 Seconds /Long-Form
GoldOther Broadcast Single
GoldBranded Content
Royal Ontario Museum
"Immortal"
Broken Heart Love Affair
"Immortal"
Broken Heart Love Affair
To attract visitors after the lifting of pandemic restrictions and to make people feel more represented and welcome, the Royal Ontario Museum created “Immortal,” a six-minute film driving home the message that the stories behind every historical object help
make sense of the present.
The film, by Broken Heart Love Affair, depicts key moments in human history, from glorious and inspiring to evil and destructive. A baby floats in the ocean, representing Mother Nature’s womb, and is surrounded by symbolic re-enactments of collective
and individual experiences.
As a result of this campaign, attendance from those aged 18 to 24 increased by 60%, media impressions totaled 127 million, ticket booking page traffic increased by 85%, website traffic increased by 42%, and general attendance increased by 65%.
make sense of the present.
The film, by Broken Heart Love Affair, depicts key moments in human history, from glorious and inspiring to evil and destructive. A baby floats in the ocean, representing Mother Nature’s womb, and is surrounded by symbolic re-enactments of collective
and individual experiences.
As a result of this campaign, attendance from those aged 18 to 24 increased by 60%, media impressions totaled 127 million, ticket booking page traffic increased by 85%, website traffic increased by 42%, and general attendance increased by 65%.
Credits
AGENCYAgency: Broken Heart Love Affair
Chief Creative Officers: Denise Rossetto, Carlos Moreno & Todd Mackie
Chief Strategy Officer: Jay Chaney
Art Director: Carlos Moreno
Copywriter: Denise Rossetto
Client Success Team: Beverley Hammond, Joline Matika, Carlos Game-Garcia, Olivia Cousineau
Executive Producer: Erica Metcalfe
CULTURE CONSULTANT: Shaunoh Wilson
CLIENT
Client: Royal Ontario Museum (ROM)
Chief Marketing Officer: Lori Davison
VP, Brand and Marketing: Kathryn Brownlie
VP, Communications: Sally Tindal
MEDIA
Media Agency: OMD
Christine Wilson
PRODUCTION
Production Company: Scouts Honour
Executive Producers: Simon Dragland & Rita Popielak
Director: Mark Zibert
Directors Of Photography: Mark Zibert & Eric Kaskens
Producers: Simon Dragland, Rita Popielak
Creative Research: Tricia Zaremba
Production Service Company: Moonlighting Films
Executive Producer: Shayne Brookstein
Line Producer: Suzanne Currie
Production Designer: Naobie Noisette
Costume Designer: Ruy Filipe
PROSTHETICS / SFX
Prosthetics: Cosmesis
Lead Artist: Clinton Aiden Smith
CASTING
Casting: Kamikaze Casting
Casting Director: Lee-Ann Hendrickse
Indigenous Casting: Shasta Lutz
EDITING
Editorial: Nimiopere Editorial
Executive Producer: Julie Axell
Editor: Graham Chisholm
Assistant Editor: Griffin Stobbs
CG & VFX
CG & VFX: Motif Studios
VFX Artist: Craig Parker
Executive Producer: Jacques Bock
COLOUR, VFX & FINISHING
Colour: Alter Ego
Colourist & VFX: Wade Odlum
Executive Producer: Hilda Pereira
Senior Producer: Genna Mcauliffe
Additional VFX: Tantrum Studio
VFX Artist: Dominik Bochenski
AUDIO
Audio House: Rajakovic Electric
Music Composer / Audio Director: Mark Rajakovic
Executive Producer: Nicole Rajakovic
Mix & Sound Design: Aaron Mccourt
Voice Over: Alana Bridgewater
GRAPHIC DESIGN
Agency: Leo Burnett Design
Chief Creative Officer: Lisa Greenberg
Head Of Design: Man Wai Wong
Account Lead: Kim Le