2023 Jury

Advertising
Advertising Co-Chairs

Luc Du Sault
Partner, VP, ECD
LG2

In 2004, my friends and I founded the Quebec City office of lg2. Since then, we've created a fun place to find great ideas. I've led my teams on many projects recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I've also been lucky enough to sit on numerous amazing juries including Cannes, the One Show and the Clios.

I fell in love with advertising at 4 years old, when my dad brought home a storyboard for a TV spot. That passion continued to grow at Cossette where I worked on General Motors, and Mc Donald’s. Now, I'm leading a group of many different talents who are solving all sorts of problems for the Société de l'assurance automobile du Quebec, Farnham Ale & Lager, Krispy Kernels, Lesters food, Bonduelle, the Quebec government and the Quebec dairy board.

Contributing to the success of lg2 has always made me feel proud, and I will continue to create the way I always have - with the heart of a 4-year-old.

Jenny Smith
President & ECD
Ray

With 25 years in the advertising and marketing business, Jenny is no stranger to creating internationally recognized, award-winning advertising. She is Atlantic Canada’s most decorated creative person, winning literally hundreds of gold and platinum national and international awards and accolades over the course of her career.

She’s the owner and President of Ray - an independent agency based in St. John’s, launched in 2013. Jenny has judged every regional and national award show in Canada (sometimes more than once). And has had the good fortune to judge international shows including Cannes, D&AD, and LIA. She lives in St. John’s with her husband, two teens, and Nacho, the cat.

Advertising Jury
Advertising Shortlist Jury
Craft
Craft Co-Chairs

Rob Sweetman
Co-Founder, ECD
One Twenty Three West

Rob Sweetman is Co-Founder and Creative Director at One Twenty Three West. He helped launch the agency in a small garage in East Vancouver to embrace the current realities of the industry.

At launch, the Globe and Mail ran a feature on the agency, and they were asked to speak at the Cannes Festival of Creativity about the agency’s low overhead, high talent business model, and unique approach to advertising and design.

One Twenty Three West now has a senior team in Vancouver, Toronto and Montreal with clients all over the world, and in 2020 and 2021, they won Strategy’s Small Agency Of The Year consecutively.   

Rob’s work has been honoured at The One Show, Cannes, Clios, D&AD and the Webby Awards. As a result, he’s been ranked the top-awarded Art Director in Canada three times by Strategy Magazine top 10 for Creative Direction. He’s also judged Cannes Festival of Creativity twice, Communication Arts, The New York Festivals, and sits on advisory boards for Capilano University.

Eva Van den Bulcke
VP, Production
Septième

Eva Van den Bulcke is a former partner at Sid Lee. After 15 years of building it to be one of the best creative agencies in the world, she left to go get her hands dirty again in craft. Film, when possible. Branded content, the rest of the week.

Her knowledge of branding, strat, KPIs, target audiences and the art of asking difficult questions makes her a different kind of director. The kind you can actually let go on a shoot without the agency because, well, she is the agency. Plus she has an eye for beauty and the heart to tell moving stories.

She recently joined Septième, Cossette’s in-house production studio, and thinks she finally found the sweet spot between advertising and documentary. She builds teams of different talents, backgrounds and origins, to better show the world from new angles.

Craft Jury
Craft Shortlist Jury
Design
Design Co-Chairs

Jacqueline Lane
Executive Creative Director
Whitman Emorson

Jacqueline Lane is Partner and Creative Director at Whitman Emorson and Design Educator at Miami Ad School, where she shares her passion of Typography to the next generation of creative minds.

While working on projects for large global brands and small businesses alike, she is dedicated to creating meaningful concepts, strategic narratives and crafted executions. With over 15 years in the industry, her thoughtful approach is informed by her background as an award-winning designer (D&AD, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, etc.) as well as by her diverse experiences working with global brands (Netflix, Oprah Winfrey Network, GE, Gillette, MGM Studios) at some of Canada’s top agencies (Public Address, Bruce Mau, John St., Jackman Reinvents, Loblaw Digital).

Jacqueline is colour obsessed and is always looking for ways to inject play into her work and fun into the process. When not in design mode, you’ll find her surfing and hiking with her husband, son and dog, Pumpkin Pie. Jacqueline lives and works in Toronto.

Howard Poon
VP, Design
DDB

Howard has a reputation for frank feedback and has a low tolerance for complexity. He stays curious with a subscription to the Sunday New York Times and became addicted to espresso during the pandemic.

As VP Design for DDB Canada (Edmonton), Howard collaborates with a cross-disciplinary agency team of strategists, creatives and designers to use insight-driven design to build exceptional brands. Over the years, his team’s work has appeared in Communication Arts, Applied Arts and has been recognized with international, national and regional awards.

In 2019, DDB was recognized by Strategy Magazine as Bronze Design Agency of the Year. Howard is passionate about nurturing young talent.

Design Jury
Design Shortlist Jury
Digital
Digital Co-Chairs

Wain Choi
Creative Director

Wain has returned to Toronto after 16 years abroad, most recently as Chief Creative Officer/EVP at CJ Live City in Seoul, Korea. His well-respected career has taken him across the globe to Europe and Asia. He has held leading creative roles in major global advertising agencies including Cossette, Young & Rubicam, Dentsu, Ogilvy and Cheil Worldwide. Wain has extensive experience in leading global brands such as Nike, Coca-Cola, GM, Ford, Toyota F1 and Samsung.  


His works have been recognized and awarded at Cannes Lions, D&AD, The One Show, Clio Awards, London International Festival, New York Festival, Spikes, Adfest and others. In addition, his extensive jury duties include Cannes Lions, D&AD Foreman Jury, The One Show, Spikes Jury President, Adfest Jury President, Cristal Jury President, AdStars Jury President, Clio, Dubai Lynx, Red Apple, New York Festivals, Kam Fan Award, etc. 


Wain Choi has been a keynote speaker internationally including Cannes Lions 2017, Dubai Lynx 2015, AdAsia Bali 2017, A Fireside Chat Singapore Advertisers Association 2017, Goafest India 2018 and Brand Magic Summit Mauritius 2018.

Joanna Monteiro
Chief Creative Officer
Publicis

41 Lions at Cannes, including a Grand Prix in Mobile. Among many other great awards like D&AD, Clio, OneShow. In  2014 she was named " Woman of the Year" by Advertising Age, "The number 1 creative woman in the world” by the Business Insider, "Top 5 most awarded creative directors in the world” by the Big Won Report, and she was the only Brazilian in the "creativity 50" from Ad Age. She was the President of the Mobile category at the Cannes Lions Festival of creativity and president at D&AD in the new media and innovation category in 2018 and president of Direct 2020, among many other creative festivals. Joanna is part of the D&AD advisory Board in London.

Together with her team, she developed projects such as the nivea solar charger, the Nivea protective bracelet, the Nivea Doll, the Speaking Exchange for CNA, the Corruption Converter for O Estadao, the trending Botics for the Congresso em Foco website. Among other integrated works created on new platforms that use technology and innovation to connect brands in a more emotional way with their consumers.

Joanna began her professional advertising career as a copywriter trainee at Ogilvy (1996), and worked as a copywriter at DPZ , W/Brasil, Africa Advertising, FCB The product of two academic powerhouses, Joanna graduated with an Arts degree from Brasilia University (UnB), and earned her postgraduate degree in Advertising & Marketing from ESPM, one of Brazil’s first institutes of higher learning, known for academic excellence in communication and marketing.

Digital Jury
Digital Shortlist Jury
Multicultural
Multicultural Co-Chairs

Joycelyn David
Owner, CEO
AVC

Joycelyn David began her career in marketing as a freelance web designer. Over her 20-year career on the client/brand side, Joycelyn rose to the top becoming the first Filipino-Canadian business and product marketing leader for the Western Union company in Canada. 

In 2019, she tossed her hat into the entrepreneurship ring, pulling up stakes to lead AV Communications. Today, Joycelyn and her team are focused on amplifying the voices of multicultural audiences across North America with clients such as Arbor Memorial, BMO Financial, Canon, DIAGEO, Government of Ontario, LT Foods, SMDC, Trend Micro and Western Union.

Bobby Sahni
Partner & Co-Founder
Ethnicity Matters

Bobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of best-in-class organizations. He is Co-Founder and Partner at Ethnicity Matters - a multicultural marketing & advertising agency dedicated to helping companies drive new growth and sales by engaging North America’s fast growing, big spending ethnic and new immigrant communities. 

Bobby has earned national and international recognition for his work and thought leadership. Bobby also loves teaching, having guest-lectured at many universities and regularly speaks at industry events and conferences across North America. Bobby has also served a variety of advisory boards including Imagine Canada, Seva Food Bank, Road Hockey to Conquer Cancer and Credit Valley Conservation Foundation. Most recently, Bobby was elected to the Hockey Canada Board of Directors and is on a mission to help grow the game of hockey for all Canadians. Bobby earned his MBA from the global Kellogg-Schulich Executive MBA program with cross-cultural studies in Hong Kong, Germany, Miami, Chicago and Toronto. He also holds a Bachelor of Science & Business degree from the University of Waterloo.

Multicultural Jury
Public Service Advertising
Public Service Advertising Co-Chairs

Chris Dacyshyn
ECD
Bleublancrouge

Long before bringing her own unique brand of purpose-led bravery to Bleublancrouge, Chris was helping advertisers use their influence to better people’s lives in real and meaningful ways.  She has spent decades building an impressive body of work that proves brand advocacy can produce exceptional business results and industry awards, while elevating society at the same time. 

For Dove, she not only helped shape Campaign for Real Beauty and the Dove Self-Esteem Project in the infancy stage, she also created a Titanium-nominated, sold-out play for women of a certain age and launched a baby care brand that makes moms feel beautiful, instead of inadequate. For Hellmann’s “Real” Mayonnaise, she invented their Real Food Movement. Her No Baby Unhugged campaign for Huggies educated moms on the power of skin-to-skin hugs, while generating unprecedented sales at home and abroad. Her work for Nike shattered stereotypes for women in sport, while her campaigns for Heart & Stroke and Drug Free Kids  earned everything from Effies to Clios. 

Throughout her career, Chris’ efforts have been consistently recognized by Cannes, D&AD, The Clios, Communication Arts, One Show, Effies, the European Effies and more. She has had the pleasure of serving on many juries, including Cannes.

Glen D'Souza
Head of Creative
Forsman & Bodenfors

Glen D’Souza is Head of Creative at Forsman & Bodenfors Canada.  

He began his career in advertising as an Art Director just over 20 years ago. His body work includes award winning campaigns for Church & Dwight, Dove, LG Electronics, Best Buy, Ontario Power Generation, Scotiabank, Walmart, Seneca, Audi, and The Canadian Real Estate Association. 

He’s also a member of Forsman’s Global Inclusion Taskforce, working with other offices within the network in identifying ways to promote diversity and inclusion through training and action. 


Public Service Advertising Jury
Public Service Advertising Shortlist Jury


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