2023 Winner

La Tablée des Chefs is a non-profit organization that has been fighting food insecurity and educating young people about food autonomy for 20 years. To celebrate this milestone, it launched “The Solidarity Sparkles,” a limited-edition sparkling apple must. LG2 created 20 bottles of the same apple must but with 20 different labels, each featuring an apple depicted in a uniquely whimsical style and a limited colour palette. Every label illustrated one of La Tablée’s good works and a QR code led to text highlighting the organization’s culinary actions and community involvement.

Credits

CREATIVE AGENCY: LG2
CLIENT: La Tablée des Chefs

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICER: Marc Fortin, Luc du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR: Nicolas Baldovini
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Julie Pilon
EXECUTIVE CREATIVE DIRECTION: David Kessous
CREATIVE DIRECTION: Marie-Pier Gilbert, Odile Archambault
ART DIRECTION: Pascale Alie-Crête, Edward Nyamenkum
DESIGN: Pascale Alie-Crête
STRATEGIC PLANNING: Marc-André Fafard, Camille Jourdain
ACCOUNT SERVICES: Marion Haimon, Valérie Beaudoin
PROJECT MANAGEMENT, PRODUCTION: Emmanuelle Gauthier-Laquerre
PRINT PRODUCTION: Mélissa Brisson, Vincent Boivent
ILLUSTRATION: Pascale Alie-Crête
MAC ARTIST: Frédéric St-Denis

[Individual Credits - Freelance]
COPYWRITING: Laurence Hervieux-Gosselin