2022 Winner

Health Hut, a health and wellness boutique with locations in Muskoka and Toronto, was looking to stand out in a saturated category. Offering a range of beauty, self-care and home products that are all-natural, vegan and cruelty-free, Health Hut wanted to highlight the positive effects that adding pleasure and small comforts into everyday routines can have on mood and well-being, while also appealing to those who care about thoughtfully sourced, high-integrity ingredients. To accomplish this, Lg2’s packaging was built around a simple black “H” icon – perfectly symmetrical to
convey stability, balance and harmony – which was then set against a
calming cream background.

Credits

Ryan Crouchman, Executive Creative Director, Design
Chris Hirsch, Executive Creative Director
Nellie Kim, Executive Creative Director
Murilo Maciel, Senior Designer
Jessica Brasil, Designer
Gregory Hergott, Designer
Antoine Levasseur, Group Account Director
Joe Aparna, Account Coordinator
Elizabeth Elliot, Account Director
Carren Sauder, Senior Production Designer
Dana Bronsteter, Producer
Tracy Haapamaki, Director, Creative Production Services