2022 Winner

As food delivery apps became the new normal during the pandemic, DoorDash needed to stand out – while standing for something. The company decided on capturing the community-feel of the “neighbourhood” or, as the brand renamed it, “The Flavourhood.”

DoorDash worked with john st. to create a miniature, claymation-type world cast in warm pastel hues, set to the music of a spoken-word anthem. A donut plays basketball, a burger pops a wheelie, an ice cream cone is ready to skateboard. The video is an ode to the local hidden gems that provide diverse offerings and flavours, as well as a tribute to the makers, the bakers and those who run the shops and restaurants. In less than two months, unaided awareness was up by 8%, and DoorDash became the number one app on both app stores.

Credits

Chief Creative Officer: Cher Campbell
Creative Director: Christian Buer, Meghan Kraemer
Art Director: Christian Buer
Copywriter: Meghan Kraemer
Chief Strategy Officer: Megan Towers
Sr. Strategist: Brittany Dow
Chief Delivery Officer: Cas Binnington
Head of Production/Producer: Aimee DeParolis
Broadcast Producer: Monika Ghobrial
Team Lead: Caitlin Bourada
Account Executive: Pooja Mokashi
Studio Director: Jackie Goshgarian
Production Artist(s): Heather Lee, Melina Furlong, Erin Wheatley, Andrew Brennan
Proofreading Lead: Molly Barber

TV PRODUCTION
Production Company: BlinkInk
Directors: Stevie Gee, Essy May
Executive Producer: Bart Yates, Vic Lovejoy
Producer: Cindy Burnay
Director of Photography: Matthew Day
Puppet Makers: Josh Flynn, Nathan Flynn
Model Makers (set): Machine Shop
Master Puppeteer: Will Harper, Jonny Sabbagh
Editor: Ryan Beck
CGI and Post Production: Blinkink Studio
VFX Supervisor: Ken Hau
CGI Lead: Dorianne Fibleuil
Post Producer: Amy Smith
Colour: George K, Black Kite Studios
VFX Editors: Christina Conradi
Animatics Editor/VFX: Will Barnet


Audio: SNDWRx
Creative Direction: Didier Tovel
Vocalists: Britta Badour, Didier Tovel
Sound Design: Didier Tovel
Additional Sound Design: Alex Gluch
Executive Producer: Alison Lawee
French Audio: Circonflex
Coordinator: Charlène Blanchette
Producer + Music Supervisor: Paul-Étienne Côté
Executive Producer: Laurence Guichandut
Music Producer: Olivier Girard, François-Pierre Lue
Sounds Engineer: Tanguy Meunier