2022 Winner

Turning 20 in agency years is a big deal, but because of the pandemic, what would normally be a party for the ages was destined to be yet another Zoom call for everyone at John St. Since a live in-person celebration wasn’t possible, the agency built a new world – in Minecraft. Working with a crew of Minecraft builders, John St. created a 1:1 replica of its office, including small details such as the entryway fan that blows way too much and the office dog that rides the elevator. The in-game office party boasted quests, a rooftop bar, the ability to fly and a Hall of Fame featuring the agency’s work from the last 20 years. It was big news in the industry, and garnered national and international press.

Credits

Chief Creative Officer: Cher Campbell

Creative Director: Jordan Cohen, Cam Boyd

Associate Creative Director, Copywriter: Marc Levesque

Associate Creative Director, Art Director: Dan Cantelon

Art Director: Shirley Xu Wang

Copywriter: Marly Dichter

Producers: Aimee DeParolis, Cas Binnington, Matthew DeWaal

Jr. Gaming Consultant/Volunteer: Harris Boyd (9 years old)

Game Production/Minecraft Build: Gamefruitpulp


TEASER VIDEO

Editor: Nicole Sison


FEATURE VIDEO

Editor: Peter Guzda

Post Production: Alter Ego

Executive Producer: Hilda Pereira

Producer: Andrew Tavares

Colourist: Patrick Samaniego