2022 Winner
SilverHoliday/Seasonal Advertising
Barrett and Welsh
"Year of the Ox Agency
Digital Greetings"
Barrett and Welsh
"Year of the Ox Agency
Digital Greetings"
Barrett and Welsh
When sending Chinese New Year’s greetings to clients and vendors in 2021, Barrett and Welsh wanted its wishes to charm its audience while also cementing its reputation as a leader in multicultural marketing. The bilingual greeting – which included the message “Happy Year of the Ox” and “Many Wins on the Year of the Ox” – was used in email and across social media in video and animated GIF formats.
The agency created clever typographical videos and social copy, which played off the image of an ox’s head or the word “ox.” Since the holiday coincided with Valentine’s Day, the greeting signed off with “XOXO” or, more accurately, “OXOX.” In a single day and with zero budget, the post garnered 2,200 B2B impressions across Facebook, Instagram, Twitter and LinkedIn.
The agency created clever typographical videos and social copy, which played off the image of an ox’s head or the word “ox.” Since the holiday coincided with Valentine’s Day, the greeting signed off with “XOXO” or, more accurately, “OXOX.” In a single day and with zero budget, the post garnered 2,200 B2B impressions across Facebook, Instagram, Twitter and LinkedIn.
Credits
Gavin Barrett, Chief Creative OfficerMike Welsh, Chief Creative Officer
Gavin Barrett, Copywriter, Art Director