2022 Winner

To create an identity for the 44th National Magazine Awards, Rethink drew inspiration from the magazine’s most distilled physical form: The spine. Simple white spines featuring the full NMA name were displayed against backgrounds of red, gold and silver: Red to represent Canada, and gold and silver to depict the different levels of award recognition.

The spines were featured in a range of perspectives: Upright, as you would find them lined up on a bookshelf; stacked atop one another horizontally; as well as suspended in motion, as though they were being dropped into a pile on a table. For typography, Lausanne was selected for its contemporary take on the “Canada Modern” aesthetic.

Credits

Client: National Magazine Awards Foundation
Agency: Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Leia Rogers / Morgan Tierney
Creative Director: Hans Thiessen
Associate Creative Director: Alex Bakker
Art Director: Alex Bakker
Designer: Alex Bakker, Sharleen Ramos
Writer: Sean O'Connor
Strategy: Darren Yada
Producer: Yogi Omar
Motion Design: Leigh O’Neill, Ignacio Florez
Account Services: Kat McKeen, Isha Kanyal