2022 Winner
BronzeBest Use of Social Media
Cultural Pluralism in the Arts Movement Ontario (CPAMO)
"Equity is Survival "
Barrett and Welsh
"Equity is Survival "
Barrett and Welsh
As an advocate for artists in the Indigenous, Black and People of Colour (IBPOC) community, Cultural Pluralism in the Arts Movement Ontario (CPAMO) hires and showcases their art at The Gathering, its signature event held in December – an initiative that was especially crucial during the pandemic. For 2021, CPAMO needed financial support to continue spotlighting the art of historically marginalized artists. Barrett and Welsh devised the “Equity Is Survival” social media campaign, with still images and videos featuring blunt and inequitable statistics relating to IBPOC artists.
The campaign reminded audiences that as we languished in our COVID days, IBPOC artists brought joy by performing on porches and in backyards for free. The campaign consisted of Facebook posts boosted by newsfeed ads. The campaign had raised $4,835 in its first two months, and eventually exceeded the goal of $5,000 for the campaign period. With this success, CPAMO has now raised its 2022 target to $10,000 in the hopes of supporting more IBPOC artists.
The campaign reminded audiences that as we languished in our COVID days, IBPOC artists brought joy by performing on porches and in backyards for free. The campaign consisted of Facebook posts boosted by newsfeed ads. The campaign had raised $4,835 in its first two months, and eventually exceeded the goal of $5,000 for the campaign period. With this success, CPAMO has now raised its 2022 target to $10,000 in the hopes of supporting more IBPOC artists.
Credits
Gavin Barrett, Chief Creative OfficerMike Welsh, Chief Creative Officer
Puneet Ahuja, Media Director
Gavin Barrett, Copywriter
Gavin Barrett, Art Director
Gavin Barrett, Strategy