2022 Winner

As an organization that supports the health and well-being of those working in the marketing and communications industry, NABS wanted to call attention to rising levels of stress as more people experienced work-related burnout as a result of the pandemic. In its video, a woman stays late at the office working on a project. Suddenly, an animated cracker with arms, legs, a top hat and a bow tie comes across her desk, singing about all the ways “This Job Can Break You,” including “the soul-crushing moments that make you wish you were dead.” When her boss calls, the cracker sings, “You can tell him a cracker just said ‘F*ck you.’” All the while, the cracker dances Broadway-style – supported by animated pill containers and other crackers – encouraging her to go home and get some rest.

Credits

Global Chief Creative Officer: Peter Ignazi
Executive Creative Directors: Craig McIntosh, Jaimes Zentil
Creative Directors: Nicole Ellerton, Jacob Greer
Art Director: Nicole Ellerton
Copywriter: Jacob Greer
Producer: Sarah Moen
Senior Strategy Director: Geraldine Tixier
Group Business Director: Asmait Hailu
SVP, General Manager: Kathy McGuire

Production Co: Skin & Bones
Director: Edward Andrews
Executive Producer: Liane Thomas
Line Producer: Joan Bell
Director of Photography:Barry Parrell


Animation & Online: Tantrum Studio
Animation Director: Dominik Bochenski
Character Design: Gina Romo
Animator: Sean McLaughlin
Look Dev/Lighting: Dominik Wojtarowicz
3D Artist: Rogerio Miyagi
Compositors: Davide Di Santo, Dexter Huizenga
Modeller: Bill Davidson
Senior Colourist: Dominik Bochenski
On Set VFX Supervisor: Dan Ciancone
Producer: Margarita Reynes
Executive Producer: Victoria Holt


Casting: Jigsaw Casting
Casting Director: Shasta Lutz
Actor: Nicole Moller

Offline Edit: Outsider Editorial
Editor: Chris Murphy
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi
Assistant Editor: Nathan Olszewicki

Audio House: Pirate
Music Director: Chris Tait
Producer: Joanne Uyeyama
Composer: Ari Posner
Engineer: Ian Boddy


Client: nabs
Executive Director: Jay Bertram
Marketing Chair, Board of Directors: Kate Torrance
Director, Central: Mark Neves