2022 Winner

To create the branding and bottle label design for Lygia’s Brew, a new artisanal kombucha brand by Lygia Misquitta of Lygia’s Home Tips, Barrett and Welsh looked to how the South Asian influencer-entrepreneur engages with her followers. Lygia treats her fans, immigrants from Mumbai and from the Goan diaspora (who now live in BC), as old friends. Focusing on her personal touch and how she bottles the brew “with love,” the team used a simple handdrawn heart, separated slightly midway, to reveal the letters “L” and “B” for Lygia’s Brew. The brand tagline, “Kombucha with me,” evoked her warmth and humour. The label features grey and black type on a white background, with a pop of colour reserved for the name of the flavour, the bottle cap and the brew inside the clear glass bottle.

Credits

Gavin Barrett, Chief Creative Officer
Mike Welsh, Chief Creative Officer
Gavin Barrett, Art Director
Nandu Oturkar, Art Director