2021 Winner

When the pandemic first hit in early 2020, Dove was among the first to respond with advertising that showed the courage of healthcare workers on the frontlines. The campaign by Ogilvy Canada built on Dove’s long-running “Real Beauty” platform and included a spot that featured stoic doctors and nurses looking directly at the camera, with visible lines and marks on their faces from wearing face masks and other forms of personal protective equipment.

The powerful portraits were edited together, creating a sense of unity for healthcare workers around the world and reminding them that their “Courage is Beautiful.”

Credits

Alessandro Manfredi, Global Dove EVP, Unilever
Sophie van Ettinger, Global Brand VP - Dove Masterbrand, Unilever
Divya Singh, Dove Canada Marketing Manager, Unilever
Laura Douglas, Dove Canada Brand Manager, Unilever
Brian Murray, Chief Creative Officer, Ogilvy Canada
Christian Horsfall, Group Creative Director, Ogilvy Canada
Pam Danowski, Associate Creative Director, Ogilvy Canada
Tom Kenny, Chief Strategy Officer, Ogilvy Canada
Aviva Groll, Worldwide Managing Director, Ogilvy Canada
Beth Blatch, Account Director, Ogilvy Canada
Rebecca Tummers, Account Coordinator, Ogilvy Canada
Marie-Pierre Toure, Agency Producer, Ogilvy Canada
Eric Thompson, Agency Producer/Online Editor, Ogilvy Canada
David Scanlon, Sr. Print Producer, Ogilvy Canada
Nadja Bellan-White, Worldwide Managing Partner, Ogilvy London
Dan Fisher, Global Executive Creative Director (Unilever), Ogilvy London
Juliana Paracencio, Creative Director, Ogilvy London
Sam Pierce, Global Managing Partner (Dove), Ogilvy London
Georgie Howard, Global Business Director, Ogilvy London
Mike Kerry, Global Creative Delivery Lead (Unilever), Ogilvy London
Pia Smith-Boquien, Programme Director (Dove), Ogilvy London
Sarah Thomson, Head of Art Production (Unilever), Ogilvy London
Chloe Jahanshahi, Art Producer, Ogilvy London
Jonathon Nixon, Art Producer, Ogilvy London
Matthew Jones, Head of Integrated Production (Unilever), Ogilvy London
Kaitlin Roach, Client Partner, PR, Ogilvy London
Ben Kay, Chief Strategy Officer, WPP London
Michelle Morgan, Associate Director, Mindshare, US
Dana Paolucci, Senior Account Supervisor, Edelman, US
Hetal Patel, Senior Client Partner, Razorfish, US
Emily Fine, Program Management Director, Bustle, US
Chris Murphy, Editor, Outsider, Canada
Kristina Anzlinger, Executive Producer, Outsider, Canada
Didier Tovel, Audio Creative Director, SNDWRx Canada