2021 Winner

For the launch of CCM’s new global brand platform, lg2 created two 60-second spots, each with their own soundtrack. One featured CCM brand ambassador players, while the other featured CCM employees. But when played together, the tracks merged, creating a new “All Out” anthem soundtrack.

Credits

Creative Directors: Stuart Macmillan, David Kessous, Nicolas Baldovini
Art Directors: Maude Lescarbeau, Marc-André Dandurand, Étienne Goulet, Claudie Grenier-Côté
Copywriters: Luc Dupéré, Cameron Hudson, Philippe Leduc
Graphic Designer: Marie-Pier Daigle
User Experience: Joël Auchu, Léna Aufschneider
Vice-President, Strategy: Sophie-Annick Vallée
Strategist : William Labelle, Laura Danino, Jean-Philippe Romeo, Coralie Brindle, SoUL, Ricardo Perozo
Content: CCM
Account Services: Julie Bégin, Justine Côté, Alice Dawlat, Catherine Demers Rivard, Catherine Deslongchamps, Madeline Dumayne, Anne-Sophie Forget
Agency Producer: Alexandre Côté
Director: David Poulin
Director of Photography: François Gamache
Production House / Production: Nova films
Post-Production: Nova films / Studio Éléments
Sound Studio / Engineer: Circonflex
Music: Circonflex featuring @B.UNOFFICIAL
2D and 3D animation: Simon Bouchard – Nova Films
Editing: David Poulin et Louis-Philippe Gagnon
Project Manager: Mélanie Thérien
Developers: Adrien Vanderpotte, Cédric Givord, Andréanne Jodoin, Romain Prache,
Media: Carat

Client: CCM - Caroline Losson, Eric Bannon, Jodi Clark, Sébastien Darche, Melissa Rhodes, Richard Obrand, Sacha Ouimet
Vice-President, Creative Director: François Sauvé