2021 Winner

Over the years, IKEA has focused on sustainability as it inspires customers to adopt their own environmentally friendly behaviours. Rethink created “One Little Thing” to build on that idea, where even the smallest efforts to live more sustainability can add up to a big impact. The commercial shows, in a single take, people riding bikes and drying laundry outdoors, as well as using other reusable and sustainable products. It ends with a female camper turning off one of many lights, with IKEA’s hero LED fixtures appearing throughout the spot.

Credits

Executive Creative Director: Aaron Starkman
Creative Director: Dhaval Bhatt, Joel Holtby
Art Director: Joel Holtby
Writer: Dhaval Bhatt
French Writer: Karine Doucet
Head of Strategy: Sean McDonald
Strategy Director: Stacy Ross, Shereen Ladha
Broadcast Producer (in house): Anne Marie Martignago
Production Company: Smuggler@SoftCitizen
Managing Director/EP: Eva Preger
Executive Producer: Link York
Director: Adam Berg
Director of photography: Linus Sandgren
Line Producer: Johan Linström
Editorial: Trim UK
Editor: Paul Hardcastle
Post Production: Artjail
Creative Director/VFX: Steve Mottershead
Head of 3D/3D Supervisor: Gene Dreitser
Executive Producer: Leslie McCartney
VFX Producer: Caitlin Schooley-Groneveldt
VFX Artists: Alex Shaviri, Andrew Thiessen, Kyle Sim, Lorne Kwechansky
VFX Assist: Ben Lee
Color coordinator: Alison Maxwell
Colorist: Clinton Homuth
Color Assist: Kevin Wu, Shay Koshy
Audio House: Vapor Music
Audio Producer: Ted Rosnick
Managing Partner/EP: Lindsey Bates
Engineer: Ryan Chalmers
Account Services: Sarah Riedlinger, Rebecca Rudson, Megan Christopher, Melissa Luk
Canadian media planning and buying: Carat