2021 Winner

When pandemic-induced lockdowns disrupted home life, forcing youth to school from home, Alloprof became an essential service. At the time, the homeschooling platform was looking to renew its brand to coincide with the launch of Flo – an education hero who helps parents and kids with homework. So it tasked Cossette to redesign its digital platform and tools with Flo at the core, encouraging learning through play and simplifying homeschooling for both parents and kids.

The team created a new visual language that was inspired by the digital codes already part of students’ lives – stickers, emojis, filters and gifs – helping the brand engage with youth in an online environment dominated by social networks and entertainment.

Credits

DESIGN STUDIO: Cossette
INTERACTIVE AGENCY: Cossette
CHIEF CREATIVE OFFICER: Peter Ignazi
EXECUTIVE CREATIVE DIRECTOR: Barbara Jacques
V.P. CREATIVE DIRECTOR, DESIGN: Barbara Jacques
CREATIVE DIRECTOR, DIGITAL: Jennifer Varvaresso
ASSOCIATE CREATIVE DIRECTOR, DIGITAL: Marie-Bénédict Jacquemin
ART DIRECTOR: Camille Lévesque
ILLUSTRATOR: Maxime Prévost, Marianne De l’Isle
ANIMATOR: Amélie Haeck
MOTION GRAPHICS: Amélie Haeck
DEVELOPER: David Fréchette, Dany Pagé, Simon Barrette, Nazli Bozoglu, Claire Desbois, Jérémie Devoos, Benoit Lambrichts, Fred Mercy, Ugo Tessier, Sébastien Bélanger, Nicolas Arbona
UX DESIGNER: François Lavigne, Frédérique Marquez
UI DESIGNER: Marie-Bénédict Jacquemin, Sophie Giraldeau and Marlène Dulude
V.P., experiences and contents: Chris Bergeron
STRATEGY: Laura Danino, Maelle Bussmann, Julie Trudeau, Sandie Rotgé, Frédérique Marquez, Alexandra Blaison, Chris Bergeron
ACCOUNT TEAM: Stéphane Alozy, Alexis Gendreau, Mai Anh Tran, Sarah Sawyer