2021 Winner
SilverLogo
SilverBrand Identity
Ontario Association of Architects
"OAA"
Leo Burnett Toronto
"OAA"
Leo Burnett Toronto
The Ontario Association of Architects (OAA) represents nearly 8,000 members and has a storied history, having been in business for over 100 years. The OAA approached Leo Burnett with the challenge to develop a new brand identity that would modernize its image, while also remaining timeless.
The agency came up with a logo that highlighted the OAA’s two priorities: design and community. Design was represented by a square canvas, whereas community was signalled by a circle. Combined, the two shapes made the letters OAA. The identity was then used across digital, print and architecture, as well as the official seal on blueprints.
The agency came up with a logo that highlighted the OAA’s two priorities: design and community. Design was represented by a square canvas, whereas community was signalled by a circle. Combined, the two shapes made the letters OAA. The identity was then used across digital, print and architecture, as well as the official seal on blueprints.
Credits
Agency:President: Ben Tarr
Co-Chief Creative Officer: Lisa Greenberg
Creative Director Design: Man Wai Wong
Designer: Jack Choi
SVP Creative Director: Anthony Chelvanathan
Account Director: Danielle Iozzo
Head of Strategy: Tahir Ahmad
Strategy Director: Taylor Smith
Print Producer: Gord Cathmoir
Account Executive: Dorota Wierzbicki
Head of Accounts: Natasha Dagenais
Printer: Andora Graphics