2021 Winner
SilverPromotion
The Advertising and Design Club of Canada
"ADCC All-Nighter Webathon"
Zulu Alpha Kilo
"ADCC All-Nighter Webathon"
Zulu Alpha Kilo
In order to save The Advertising and Design Club of Canada (ADCC), which has championed creativity for 72 years, from the pandemic, it had one month
to raise $75,000.
The challenge was to get donations fowing and the entire industry onboard. The idea of a 24-hour webathon, which would become an “ADCC All-Nighter,” was proposed
by Zulu Alpha Kilo.
The campaign involved an online fundraising webathon inspired by the nostalgia of old-fashioned TV telethons of yesteryear and a social campaign that drove awareness to the event itself. Nostalgic social posts highlighted winning ads and designs and iconic Canadian spots were dubbed with a plea to save the ADCC. Creating 24 hours of content was not easy. But the webathon raised over $75,000, ultimately
saving the organization.
to raise $75,000.
The challenge was to get donations fowing and the entire industry onboard. The idea of a 24-hour webathon, which would become an “ADCC All-Nighter,” was proposed
by Zulu Alpha Kilo.
The campaign involved an online fundraising webathon inspired by the nostalgia of old-fashioned TV telethons of yesteryear and a social campaign that drove awareness to the event itself. Nostalgic social posts highlighted winning ads and designs and iconic Canadian spots were dubbed with a plea to save the ADCC. Creating 24 hours of content was not easy. But the webathon raised over $75,000, ultimately
saving the organization.
Credits
Agency: Zulu Alpha KiloCreative Director: Zak Mroueh
Writer: Nick Asik, Jackson Kemp, Dan Cummings
Art Director: Jenny Luong, Michael Romaniuk, Vic Bath
Designer: Jeff Watkins, Vince Rozas, Zoe Kim
Client: Advertising & Design Club of Canada
Clients: Michelle Ovcaric, Andrew Simon
Account Team: Erin McManus, Nina Bhayana, Rob Feightner
Planner: Tim Hopkins
Senior Producer: Rebecca Adams
Digital Producer: Michael Oshell
Editor: Felipe Chaparro, Ashlee Mitchell, Jessie Posthumous, Noah Mroueh
Post Production Producer: Sarah Dayus
Post Production: Zulubot
Studio Director: Greg Heptinstall
Studio Artist: Ashleigh O’Brien, Jeannette Downes, Andrew Martin
Audio House: 6Degrees
Host: Christian Goutsis