2024 Winner

To support childhood cancer research, IGA (Sobeys) and the Foundation Charles-Bruneau revitalized donor engagement through its colourful “(Re)search and Find” campaign by Sid Lee. The game, playable on mobile and desktop, featured characters drawn by children in remission from cancer, inviting players to discover their stories and donate to the cause. Players had to find 25 “tough cookies” characters, all inspired by food, which were drawn by kids who beat cancer and redrawn by a famous local illustrator. The kids hid the characters in the colourful world of food and even created the sounds heard in the game. Last year, the campaign’s third edition amassed over 20,650 players and raised $498,252, an 11% increase from 2021.

Credits

Priscilla Marullo, Account Director, Sid Lee
David Lambert, Creative Director, Sid Lee
Gaëlle Paquet, Account Executive, Sid Lee
Francis Levesque, Art Director, Sid Lee
Quentin Fachon, Copywriter, Sid Lee
Catherine Savoie, Account Supervisor - Producer, Sid Lee
Joannie Tellier, Producer, Sid Lee
Nadia Gilles, Account Executive, Sid Lee
Krissi Campbell, Copywriter, Sid Lee
Amina Coric, QA Specialist Freelancer, Sid Lee
Jean-François Lavigne, Group Strategy Director, Sid Lee
Jonathan Pallett, Group Strategy Director, Sid Lee
Mathieu Ricard, Devops Specialist, Sid Lee
Nico Wlock, Senior Digital Strategist, Sid Lee
Pascal St-Laurence, Technical Director, Sid Lee
Ti-Leng Thang, Director, Digital Production, Sid Lee
Vincent Clément, Project Manager, Sid Lee
Yanick Bédard, Managing Director, Sid Lee Digital, Sid Lee
Sam Winsor, UX Designer, Sid Lee
Patrick Freedom Mayer, Lead Creative Developer, Sid Lee
Jonathan Gablin, SR. Creative Developer, Sid Lee
Jonathan Brule, Full-stack Developer, Sid Lee
Julien Poisson, Art Director, Sid Lee
Olivier Valiquette, Creative Director, Sid Lee
Paul Gaspari, Motion Designer, Sid Lee
David Leclerc, Motion Designer, Sid Lee
Alex Bernier, Executive Creative Director, Sid Lee
Patricio Bouey, Graphic Designer and Brand Keeper, Sid Lee
Andréanne Denis, Post-production Producer, Sid Lee
Camille Thibault-Giguère, Post-production Producer, Sid Lee
Tony Nedyj, Post-production Producer, Sid Lee
Noah Dauphinais, Motion Designer, Sid Lee
Mathieu McSween, Directeur Artistique / Motion Designer, Sid Lee
Eloi Arseneault, Editor, Sid Lee
Elena Demai, Assistant Editor, Sid Lee
Sonya Nadon, Assistant Editor, Sid Lee
Hugo Beaupré, Videographer, Sid Lee
Nicolas Naulevade, Sid Lee

Audrey Malo, Illustrator
Carl Pichette, Client
Caroline Duhamel, Client
Catherine St-Laurence, Client
Chloé Daigneault Paris, Client