2024 Nominees
Advertising Shortlist
| Campaign | Agency | Client |
|---|
| (Re)Search & Find | Sid Lee | IGA (Sobeys) / Fondation Charles-Bruneau |
| Adulting | Mackie Biernacki | Sonnet Insurance |
| Asshole Activists | Citizen Relations | Tushy |
| Bill The Maple | Rethink | Quebec Maple Syrup Producers (QMSP) |
| Cost of Beauty | Ogilvy | Unilever (Dove) |
| Crash Coverage | The Kitchen | Kraft Heinz (MiO) |
| Dream Bars | FCB | OLG (Lotto Max) |
| Expansion | Grayson Music | Grayson Music |
| Fixed It | Courage | KFC |
| Fry Funeral | Courage | KFC |
| Heinz Ketchup & Seemingly Ranch | Rethink | Kraft Heinz |
| Heinz Ketchup Fraud | Rethink | Kraft Heinz |
| Heinz LVII Meanz 57 | Rethink | Kraft Heinz |
| Heinz Slow This Ad | Rethink | Kraft Heinz |
| Hits The Spot | Rethink | Coors Light |
| Horror Codes | Rethink | Uber Eats |
| Injectable Billboard | Ogilvy / David Miami | Unilever (Dove) |
| Jumping Through Hoops | Rethink | Tangerine |
| KFC x Street Fighter | Courage | KFC |
| Living From Work | Zulu Alpha Kilo | Zulu Alpha Kilo |
| Love Is Messy | Broken Heart Love Affair | Kruger Products |
| Made from Fiona | King Ursa | Timberland |
| Next to Stok'd | Angry Butterfly | Stok'd Cannabis |
| Not Everyone's Happy | Courage | KFC |
| NXT NXT LVL | FCB | BMO |
| Once Upon a Tree | FCB | Air Canada |
| Ontario Racing Unfiltered | VML | Ontario Lottery and Gaming Corporation / Ontario Racing |
| Pepperoni Hug Spot | Leo Burnett | Pizza Hut |
| Philadelphia Schmear Socks | Rethink | Kraft Heinz (Philadelphia Cream Cheese) |
| Pride Tape For All | Rethink | Scotiabank |
| QJar Codes | Rethink | Kraft Heinz (Kraft Peanut Butter) |
| Questions | Broken Heart Love Affair | Royal Ontario Museum |
| Reverse Waiting Room | Broken Heart Love Affair | GreenShield |
| Runner 321 | FCB | Adidas |
| Sans Émission | VML | Volkswagen |
| Search Moist | The Kitchen | Kraft Heinz (Kraft Real Mayo) |
| Sketchy Animals | LG2 | Zoo de Granby |
| Stolen Discount | Rethink | Decathlon |
| Table Drop | Anomaly | AB InBev (Stella Artois) |
| Tampon Vs Tiger | Rethink | The Gist |
| The Cleaner Car Cover | VML | Volkswagen |
| The Essential Pit Stop | Cossette | McDonald's |
| The Family Cookvault | Sid Lee | IGA (Sobeys) |
| The Hunt | TBWA\Media Arts Lab | Apple |
| The Sneaky Endorsement | Sid Lee | IGA (Sobeys) |
| The Stage Zero Collection | McCann | Love & Nudes |
| Tick Adoption | McCann | Elanco |
| Tomorrow's Vintage | VML | Ampersand Estates |
| Truth Boxes | Leo Burnett | Toronto Star |
| Unstandardized Desk | Zulu Alpha Kilo | D2L |
| Welcome Home Jars | The Kitchen / Middle Child | Kraft Heinz (Kraft Peanut Butter) |
| You’re Richer Than You Think | Rethink | Scotiabank |
Craft Shortlist
| Campaign | Agency | Client |
|---|
| Burp | Broken Heart Love Affair | World Vision |
| Carrots | Rethink | Scene+ |
| Cost of Beauty | Ogilvy | Unilever (Dove) |
| Electric Feels Good | VML | Volkswagen |
| Faster Food | No Fixed Address | DoorDash |
| Feel the Art of Audi | Bensimon Byrne | Audi |
| Heal The Future | Cossette | SickKids Foundation |
| Heinz Ketchup Fraud | Rethink | Kraft Heinz |
| Help Us Remain | Cossette / Outsider Editorial | Egale |
| Jumping Through Hoops | Rethink | Tangerine |
| Larger Than Life | No Fixed Address | The Canadian Real Estate Association |
| Love Is Messy | Broken Heart Love Affair | Kruger |
| Make Yourself Comfortable | The Martin Agency / Nimiopere | Hanes |
| Mr. Beaver's Yule Log | Tonic DNA | IGA (Sobeys) |
| New Heights | Cossette / 00001Prod | Recyc-Québec |
| Next to Stok'd | Angry Butterfly | Stok'd Cannabis |
| Once Upon a Tree | FCB | Air Canada |
| One Delivery in Three Acts | Hard Work Club | DoorDash |
| Parkscapes vol.3 | LG2 | Community Music Schools of Toronto / Kingsway Music Library |
| Questions | Broken Heart Love Affair / Oso Audio | Royal Ontario Museum |
| RGD Branding Awards | Rethink | Association of Registered Graphic Designers |
| Short Life Stories | Bensimon Byrne | White Ribbon |
| Sizeable Care | Bleublancrouge / Darling VFX | Desjardins |
| Sky Painter | C&B Advertising | Travel Alberta |
| Sleep Tracks | VML | Canada Safety Council |
| Sorry, Utensils | Courage | KFC |
| Table Drop | Anomaly | AB InBev (Stella Artois) |
| The Family Cookvault | Sid Lee | IGA (Sobeys) |
| The Horse | No Fixed Address | Canadian Centre for Child Protection |
| The Planet's Scariest Bouquet | Zulu Alpha Kilo | Environmental Leadership Canada |
| Time. Honoured. | LG2 | Health Hut |
| Who Are You Reading? | Rethink | Scotiabank |
| You’re Richer Than You Think | Rethink | Scotiabank |
Design Shortlist
| Campaign | Agency | Client |
|---|
| (Re)search & Find | Sid Lee | IGA (Sobeys) / Fondation Charles-Bruneau |
| 1 Hour After | Newkid | 1 Hour After |
| Au Pied de Cochon | Sid Lee | Au Pied de Cochon |
| Brilliance in Our Backyard | Daughter Creative | Alberta Cancer Foundation |
| Canadian Space Agency | LG2 | Canadian Space Agency |
| Caring Gift Cards | McCann | Kids Help Phone |
| DNA My Dog | Zulu Alpha Kilo | DNA My Dog |
| Dream Bars | FCB | OLG (Lotto Max) |
| Explore Seattle Southside | One Twenty Three West | Seattle Southside |
| Francos de Montréal | LG2 | Équipe Spectra |
| Heinz Tattoo Label | Rethink | Kraft Heinz |
| HHHUSHER | LG2 | HHHusher |
| Hits The Spot | Rethink | Coors Light |
| hullo | Zulu Alpha Kilo | Vancouver Island Ferry Company |
| Inflation Cookbook | Dentsu Creative | SkipTheDishes |
| KitKat Ramadan Iftar Bar | Rethink | Nestle (KitKat) |
| Madawaska Microbrewery | LG2 | Madawaska Microbrewery |
| Made from Fiona | King Ursa | Timberland |
| New Beginnings | DDB | Edmonton International Airport |
| Nortera | LG2 | Nortera |
| Parkscapes Vol.3 | LG2 | Community Music Schools of Toronto / Kingsway Music Library |
| Pirate Sound | Broken Heart Love Affair | Pirate Sound |
| Pride Unravelled | VML | Egale |
| Rebrand for ROM, Canada's Largest Museum | Leo Burnett | Royal Ontario Museum (ROM) |
| RGD Branding Awards | Rethink | Association of Registered Graphic Designers |
| Sephora Illumination | Zulu Alpha Kilo | Sephora |
| Splash Spots | Zulu Alpha Kilo | Street Lab |
| The Family Cookvault | Sid Lee | IGA (Sobeys) |
| The Planet's Scariest Bouquet | Zulu Alpha Kilo | Environmental Leadership Canada |
| Think Tank | Will | Think Tank |
| Truth Boxes | Leo Burnett | Toronto Star |
| Unstandardized Desk | Zulu Alpha Kilo | D2L |
| Vizzibility Photo Booth | Citizen Relations | Molson Coors Beverage Company (Vizzy) |
| Who I Really Am | Publicis Groupe | CEE Centre For Young Black Professionals |
Digital Shortlist
| Campaign | Agency | Client |
|---|
| #FindTheKetchupBoatGuy | The Kitchen | Kraft Heinz |
| (Re)search & Find | Sid Lee | IGA (Sobeys) / Fondation Charles-Bruneau |
| Absolut AI: Mix Your Neighbourhood | Ogilvy | Corby Spirit and Wine Limited (Absolut Vodka) |
| Ancestry 1931 Canadian Census Release | Anomaly | Ancestry Canada |
| Coffee For Ken-adians | GUT | Tim Hortons |
| Cost of Beauty | Ogilvy | Unilever (Dove) |
| Fixed It | Courage | KFC |
| Fry Funeral | Courage | KFC |
| Hair Hair Everywhere | Leo Burnett | Procter & Gamble (Bounce) |
| Have AI Break | Courage | Nestle (KitKat) |
| Heinz Ketchup & Seemingly Ranch | Rethink | Kraft Heinz |
| Heinz Ketchup Fraud | Rethink | Kraft Heinz |
| Heinz LVII Meanz 57 | Rethink | Kraft Heinz |
| Inflation Cookbook | Dentsu Creative | SkipTheDishes |
| Just Date A Farmer | Rethink | Kraft Heinz (Just Crack An Egg) |
| Keep It Real Can | Citizen Relations | Molson Coors Beverage Company |
| KFC x Street Fighter | Courage | KFC |
| Love Is Messy | Broken Heart Love Affair | Kruger Products |
| Made from Fiona | King Ursa | Timberland |
| Next to Stok'd | Angry Butterfly | Stok'd Cannabis |
| Not Everyone's Happy | Courage | KFC |
| NXT NXT LVL | FCB | BMO |
| Pepperoni Hug Spot | Leo Burnett | Pizza Hut |
| Philadelphia Schmear Socks | Rethink | Kraft Heinz (Philadelphia Cream Cheese) |
| Pizza Bank | Zulu Alpha Kilo | Pizza Pizza |
| Run On Heinz | The Kitchen | Kraft Heinz |
| Runner 321 | FCB | Adidas |
| Samsung Galaxy Builders | Mosaic | Samsung |
| Sans Émission | VML | Volkswagen |
| Snack Weird | Zulu Alpha Kilo | Campbell's (Goldfish) |
| The Subliminal Promo | Sid Lee | Le Trou du diable |
| What Did You Make This Year? | Library Collective | Intuit TurboTax |
Multicultural Shortlist
| Campaign | Agency | Client |
|---|
| #IftarASMR | Ethnicity Matters | Real Canadian Superstore |
| A Diwali to Remember | Barrett and Welsh | Barrett and Welsh |
| Committed to Community | Ethnicity Matters | TD |
| Cricket Day at the Park | Ethnicity Matters | Blue Jays |
| Evergreen | Dyversity Communications | Canada Post |
| Find Your Winter Thing | Publicis | Canadian Tire |
| Flourish: The Paper Trail Exhibition | Hamazaki Wong Marketing Group | Chinese Canadian Museum |
| GO | Captus Advertising | Sing Tao Daily News |
| Go Back To School With Them | Visionnaire | Walmart |
| GO Diwali Train | Ethnicity Matters | Metrolinx (GO Transit) |
| Home for Diwali | Ethnicity Matters | Fido |
| KitKat Ramadan Iftar Bar | Rethink | Nestle (KitKat) |
| Make Your Own Holiday Tradition | Visionnaire | Walmart |
| Modern Times | Stradigi Marketing | Kia |
| Obviously | Dyversity Communications | Virgin Plus |
| Our Milk. Our Way. | Ethnicity Matters | BC Dairy |
| PlaySmart Cricket | Balmoral Multicultural Marketing | OLG |
| PlaySmart Diwali | Balmoral Multicultural Marketing | OLG |
| RBC Newcomers | Dyversity Communications | RBC |
| Send All The Love | Courage | CIBC |
| Silenced | Barrett and Welsh | New Canadian Media |
| Tartan Turban Secret Readings | Barrett and Welsh | Barrett and Welsh |
| The Boat Race | Ethnicity Matters | Real Canadian Superstore |
| The Kids Say Thanks | Barrett and Welsh | Canadian Scholarship Trust |
| The Racetrack is Calling | Balmoral Multicultural Marketing | OLG |
| Translating Canada for New Canadians | Visionnaire | Google Canada (Google Pixel 7) |
| We Are On Your Team | Ethnicity Matters | TD |
| Welcome Home Jars | The Kitchen / Carat / Astral Out-of-Home | Kraft Heinz (Kraft Peanut Butter) |
Public Service Advertising Shortlist
| Campaign | Agency | Client |
|---|
| #DearTerry | No Fixed Address | The Terry Fox Foundation |
| Advertising Blackout | VML | The Royal Canadian Legion |
| Aim For Change | VML | 97 Percent |
| Burp | Broken Heart Love Affair | World Vision |
| Caring Gift Cards | McCann | Kids Help Phone |
| Change The Bill | VML | Native Women's Association of Canada |
| Concussion Story | Rethink | YWCA Metro Vancouver |
| Don’t Put Organ Donation On Ice | LG2 | Transplant Québec |
| Everyone Benefits | Rethink | Centraide of Greater Montreal |
| Feel Out Loud | McCann | Kids Help Phone |
| Fiction | Cossette | CNESST |
| Fine | McCann | Kids Help Phone |
| Heal The Future | Cossette | SickKids Foundation |
| Help Us Remain | Cossette | Egale |
| Hire A Quitter | TBWA\Juniper Park | Oasis Addiction Recovery Society |
| Major Debt | No Fixed Address | The Student Debt Crisis Center |
| Money Blocker | Publicis | Congresso em Foco |
| No Wood, No Good | Cossette | CIFQ |
| Not Human | LG2 | Ministère de l'Éducation |
| OpenHouse | Sid Lee | United Way Greater Toronto |
| Our Lives Are Not For Profit | Point Blank Creative | OPSEU/SEFPO |
| Poppy Stories | Salt XC | The Royal Canadian Legion |
| Pride Unravelled | VML | Egale |
| RMH United | Cossette | Ronald McDonald House BC & Yukon |
| Ryan Reynolds - Donate to SickKids | Maximum Effort | SickKids Foundation |
| Safety Coaster | LG2 | Société de l'assurance automobile du Québec |
| Short Life Stories | Bensimon Byrne | White Ribbon |
| Silenced Rights | Cossette | Amnistie Internationale |
| Sky Trafficking | No Fixed Address | The Jensen Project |
| Sleep Tracks | VML | Canada Safety Council |
| Splash Spots | Zulu Alpha Kilo | Street Lab |
| The Body Bag For Her | Forsman & Bodenfors / Veritas Communications | Aura Freedom International |
| The Face of Smoking | Publicis Montréal | RSEQ |
| The Lawsuit for Survival | Zulu Alpha Kilo | Global Action on Gun Control |
| The Planet's Scariest Bouquet | Zulu Alpha Kilo | Environmental Leadership Canada |
| The Smoking Forest | McCann | The Canadian Lung Association |
| The Watch | Leo Burnett | Melanin Gamers |
| Timestamps | Wunder | NSCDA |
| Unpaid is Unfair | Zulu Alpha Kilo | National Association of Colleges and Employers (NACE) |
| Wake Up Calls | Rethink | Interligne |
| What No One Tells You When You're Expecting | Courage / Middle Child | North York General Foundation |
| Who I Really Am | Publicis Groupe | CEE Centre For Young Black Professionals |
| Writing Lights The Way | Cossette | Amnestie Internationale |
For registration inquiries, please contact Ben Soldinger at bsoldinger@brunico.com.
For partnership inquiries, please contact Neil Ewen at newen@brunico.com.
