2026 Nominees
Advertising Shortlist
| Campaign | Agency | Client |
|---|
| #youshouldplay649 - 10th year | Sid Lee | Loto-Québec |
| Allegra Pit Shop | Edelman | Opella (Allegra) |
| Animal Attraction | The Local Collective | Gilead Sciences |
| Blizzard Banks | Publicis | Dairy Queen |
| Bot Ballads | Gut | Tinder |
| Break Up With Your Debt | The Local Collective | Farber Debt Solutions |
| Bud Zero Kings of Zero | Anomaly | Labatt (Budweiser) |
| Buzzcodes | VML | Volkswagen |
| Can-Am Derby | Cossette | BRP |
| Catch Me If You Cannes | Zulu Alpha Kilo | Zulu Alpha Kilo |
| Change The Compliment | Zulu Alpha Kilo | Dove |
| Chip Dip | Rethink | Kraft Heinz |
| Colour Spark | AndSo | Rust-Oleum |
| Come Hug It Out | La Bande | Tourisme Cantons-de-l'Est |
| Cowboy Close-ups | Cossette | McDonald's |
| Declaration of love | LG2 | Familiprix |
| Dress Yourself | Scouts Honour | Simons |
| Finger’s ads for finger food | Cossette | Bimbo (Vachon) |
| Fire Bloom | TANK Worldwide | Best of Kin |
| Fractional Window Shopping | Ogilvy | TD |
| Fridge Label | LG2 | MAG mayonnaise |
| Half-Ass | Courage | RONA |
| Heir Richie | The Kitchen | Kraft Heinz (Ore-Ida) |
| Hello Humpback | Target | Newfoundland and Labrador Tourism |
| Here's To The Squares | Diamond | Post Foods |
| IH-KÉ-HA! | Rethink | IKEA |
| Injured Posters | LG2 | Canac |
| Jeanne | LG2 | Les Producteurs de lait du Québec |
| KFChicane | Courage | KFC |
| KMC Apple Pie | The Kitchen | Kraft Heinz, KMC |
| Kyle F*cking Connor | Courage | KFC |
| Let The Outside In | Zulu Alpha Kilo | Destination BC |
| Look Familiar? | Rethink | Kraft Heinz |
| Low Odour | AndSo | Rust-Oleum |
| McDavid's | Wieden+Kennedy | McDonald's |
| Mike chez RONA | Sid Lee | RONA |
| MikeMania | Sid Lee | RONA |
| Moosehead Presidential Pack | Conflict | Moosehead Breweries |
| No Returns Resolution | Rethink | Décathlon |
| Nurse | Nimiopere Film | Scotiabank |
| Packed With Nuts | McCann | KIND Snacks |
| Pole Pillows | Diamond | TD |
| Shower Sensors | Edelman | Unilever (Dove) |
| Sleep Talk Reviews | Rethink | IKEA |
| The Box | Broken Heart Love Affair | Broken Heart Love Affair |
| The TD Super Portfolio | Leo Toronto | TD |
| The World's Biggest Ballpark | Leo Toronto | TD |
| Toy Stories | Rethink | Dame |
| Twelve Days | Rethink | IKEA |
| Tyler's Walk | TBWA | Air Canada |
| U up? | Rethink | IKEA |
| Unlabelled Jars | Rethink | Stefano |
| Unmissable Moments | Gut | AB In Bev |
| Visit Canada | McCann | Petro-Canada |
| Writer's Room | Courage | Skip |
Craft Shortlist
| Campaign | Agency | Client |
|---|
| (un)Hungry | Tonic DNA | Highmark Health |
| Bot Ballads | Gut | Tinder |
| Bring It In | Broken Heart Love Affair | DoorDash |
| Buckley's Awful Alarm Clock | Saatchi & Saatchi | Haleon (Buckley's) |
| Christmas Legend | SHED | IGA |
| Cowboy Close-ups | Cossette | McDonald's |
| Dang You're in a Gang | TBWA | Alberta Law Enforcement Response Team |
| Defining Help | McCann | Kids Help Phone |
| Dress Yourself | Scouts Honour | Simons |
| Finish It | Diamond & Scouts Honour | Terry Fox Foundation |
| Fractional Window Shopping | Ogilvy | TD |
| Hand Book | LG2 | Health Hut |
| Heinz Look Familiar? | Rethink | Kraft Heinz |
| Help! | McCann | Kids Help Phone |
| Hockey Hall of Fame - Little Big Shot | Alter Ego | Hockey Hall of Fame |
| Jeanne | DENIM / LG2 | Les Producteurs de lait du Québec |
| Let The Outside In | Zulu Alpha Kilo | Zulu Alpha Kilo |
| Light Runner | Broken Heart Love Affair | Princess Margaret Cancer Foundation |
| Mike chez RONA | Circonflex | RONA |
| My Friend, Max Hate | Bensimon Byrne/Narrative XPR | White Ribbon |
| Nouvelle Génération | Circonflex | Les Producteurs de lait du Québec |
| Packed With Nuts | McCann | KIND Snacks |
| Possible Lives Here | Zulu Alpha Kilo | President's Choice |
| Slope | Septième | Régie du bâtiment du Québec |
| Sorry, Manners | Courage | KFC |
| The Count | TBWA | SickKids Foundation |
| The Grinch - Factory | theVanity | McDonald's |
| The Grinchiest Meal | Wieden+Kennedy | McDonald's |
| The International Menu Heist | Cossette | McDonald's |
| The Wine Archive: Developed Through Time | Zulu Alpha Kilo | Henry of Pelham |
| Toy Stories | Rethink | Dame |
| Twelve Days | Rethink | IKEA |
| Tyler's Walk | TBWA | Air Canada |
| U up? | Rethink | IKEA |
| Volvo In Every Vehicle | Grey | Volvo |
| Write for Rights | Cossette | Amnesty International |
| Writer's Room | Courage | Skip |
Design Shortlist
| Campaign | Agency | Client |
|---|
| 2025 ADCC Awards | Rethink | Advertising & Design Club of Canada |
| Ateko Visual Identity | LG2 | Ateko |
| Bud Zero Kings of Zero | Anomaly | Labatt (Budweiser) |
| Buzzcodes | VML | Volkswagen |
| Calgary Foundation Annual Report | Daughter | Calgary Foundation |
| Calgary Foundation Quality of Life Report | Daughter | Calgary Foundation |
| Cochon Dingue | LG2 Architecture | Groupe Grandio |
| Full Pin Gourmet Mushrooms Rebrand | Rethink | Full Pin |
| Future. Now. | Cossette | Alto |
| FUZE Goes Bang | VML | FUZE |
| Hand Book | LG2 | Health Hut |
| Injured Posters | LG2 | Canac |
| KD Brand World | Rethink | Kraft Dinner |
| KFC x Matty Matheson | Courage | KFC |
| Let The Outside In | Zulu Alpha Kilo | Destination BC |
| Light. Camera. Action. | Cossette | Festival de cinéma de la ville de Québec |
| Mag | LG2 | MAG mayonnaise |
| MET’s Digital Airport Experience | Signifly | MET - Montreal Metropolitan Airport |
| Olymel | LG2 | Olymel |
| Ontarieau | TYPE1/VML | Deluge Water Company (Ontarieau) |
| Panorama | LG2 | Panorama |
| PHI: Welcome Elsewhere | Cossette | PHI |
| REF Digital | LG2 | REF Digital |
| Reviving a Legend | Sid Lee | Gilles Villeneuve |
| Roses | Cossette | Les Roses FC de Montréal |
| Scarlette's Palette | Mint | Shine Foundation |
| Shaped by land and sky | LG2 | Domaine Les Petits Cailloux |
| SNBC Iconic Brand Family | Zulu Alpha Kilo | Destination BC |
| The 2025 HumanKind™ Study | Leo Toronto | Leo Toronto |
| The Blood Drop | Diamond | Canadian Blood Services |
| The Sustainable Pop-Up Book | Havas | Keurig |
| The Unfair Glass | VML | One Drop |
| The Wine Archive: Developed Through Time | Zulu Alpha Kilo | Henry of Pelham |
| This is Your Type | Cossette | Cossette |
| TIFF : The Market | Sid Lee | Toronto International Film Festival |
| Where Hope Lives | The Local Collective | Safehaven |
| Write for Rights | Cossette | Amnesty International |
Digital Shortlist
| Campaign | Agency | Client |
|---|
| Balikbayan Magic: Hand Delivered | VML | The Coca-Cola Company |
| BATTLEFIELD 6: Destruction Receipts | Sid Lee | Electronic Arts & Battlefield Studios |
| Big Yeah Deal | WILL Creative | 7-Eleven |
| Buzzcodes | VML | Volkswagen |
| Change The Compliment | Zulu Alpha Kilo | Unilever (Dove) |
| Chief Possibility Officer | Dentsu | Maison Perrier |
| DQ: Falling Codes | Publicis | Dairy Queen |
| Draft Kraft | The Kitchen | Kraft Heinz, KMC |
| Hello Humpback | Target | Newfoundland and Labrador Tourism |
| KFC Vs. AI | Courage | KFC |
| Let The Outside In | Zulu Alpha Kilo | Destination BC |
| Look Familiar? | Rethink | Kraft Heinz |
| Pickle Quest | McKinney | Popeyes |
| Pizza for the Planet | Leo Toronto | Pizza Hut |
| Possible Lives Here | Zulu Alpha Kilo | President's Choice |
| Score Cards | McCann | Mastercard |
| Scott for Scotties | TBWA | Kruger |
| Sleep Talk Reviews | Rethink | IKEA |
| Spell Codes | Courage | Skip |
| The Peelable Bottle | Ogilvy | San Pellegrino |
| The TD Super Portfolio | Leo Toronto | TD |
| The World's Biggest Ballpark | Leo Toronto | TD |
| This is For You” (TIFY) Augmented Reality (AR) Experience | Feast | Department of National Defence |
| Tomato Ketchup Smoothie | Rethink | Kraft Heinz |
| U up? | Rethink | IKEA |
| Winter Delivery Fleet | Courage | Skip |
| Winterapy | Cossette | L’Alliance de l’industrie touristique du Québec |
Multicultural Shortlist
| Campaign | Agency | Client |
|---|
| "GO with Fortune" Lunar New Year Campaign | Ethnicity Matters | Metrolinx (Go Transit) |
| Balikbayan Magic: Hand Delivered | VML | Coca-Cola |
| Canada Life - can be easy | Balmoral Multicultural Marketing | Canada Life |
| CCS - do good and it will come to you | Balmoral Multicultural Marketing | Canadian Cancer Society |
| Civic Sense Campaign | Monsoon Communications | Monsoon Communications |
| Count on Us | AVC | Western Union |
| Dairyland - Making Lactose Free Milk a Lunar New Year Staple | Ethnicity Matters | Saputo |
| EthniciTea: Around The World in 24 Sips | Ethnicity Matters | Ethnicity Matters |
| Extra Bag | Courage | CIBC |
| Fido - “Make A Connection" Lunar New Year Promotion | Ethnicity Matters | Rogers (Fido) |
| Flavours Of The World | Rethink | McCain |
| Fundraiser: Cricket to Conquer Cancer. Raise your bat. Raise hope. | Ethnicity Matters | Princess Margaret Cancer Foundation |
| Glenfiddich | Visionnaire | PMA (Glenfiddich) |
| Kisses Diwali | Ethnicity Matters | Hershey |
| Light Love Laughter Lexus | Barrett and Welsh | Lexus |
| Multicultural Moments | Barrett and Welsh | Lexus |
| OLG Diwali Campaign | Balmoral Multicultural Marketing | OLG |
| OLG Horse Racing - Entertainment | Balmoral Multicultural Marketing | OLG |
| PC Express - Apni Dukaan (Our Shop) | Ethnicity Matters | Loblaw |
| SAQ Summer + Mid Autumn Festival | Visionnaire | SAQ |
| Tartan Turban Secret Readings | Barrett and Welsh | Barrett and Welsh |
| Tiger Balm Influencer Campaign | Visionnaire | Tiger Balm |
| TurboTax - Now this is Canadian taxes | Barrett and Welsh | Intuit |
| UNO Lights and Laughs | Ethnicity Matters | Mattel (Uno) |
| Welcome Card | Publicis | Rogers |
Public Service Advertising Shortlist
| Campaign | Agency | Client |
|---|
| Brutal British Columbia | ONE23WEST | Pacific Wild |
| Defining Help | McCann | Kids Help Phone |
| FeetFunder | Sid Lee | Amputee Coalition of Canada |
| Fight for Every Birthday | TBWA | SickKids Foundation |
| Finish It | Diamond | Terry Fox Foundation |
| Finish It: The 45th Aniversary 45 | Diamond | Terry Fox Foundation |
| FU** THE CBC | Wunder | Friends of Canadian Media |
| Ghost jackets | LG2 | Lifesaving Society (Quebec Division) |
| Hate Isn't History. It's Happening. | VML | Egale |
| HTM-elles | Rethink | Concertation Montréal |
| If You Can’t Drive Your Body, You Can’t Drive Your Car | ONE23WEST | CAA |
| In the Blink of an eye | LG2 | Zoo de Granby |
| Invisible | The Local Collective | Safehaven |
| Invisible Impact | Sid Lee | Heart & Stroke |
| Man’s True Best Friend | Sid Lee | Humane Canada |
| My Friend, Max Hate | Bensimon Byrne/Narrative XPR | White Ribbon |
| Protest March of The Penguins | Rethink | Penguins International |
| SickKids150: Balloonspotting | Citizen Relations | SickKids Foundation |
| Sorry | Cossette | The Montreal Children’s Hospital Foundation |
| The Butterfly Effect | Cossette | SDC Village Montréal |
| The CDB Diet | Leo Toronto | Daily Bread Food Bank |
| The Count | TBWA | SickKids Foundation |
| The Serious Side of Care: Breakfast with Dad | DonerNorth | Petro-Canada CareMakers Foundation |
| The Sweat Sheet | TBWA | Canadian Premature Babies Foundation |
| The Time Store | FKA | Alberta Cancer Foundation |
| The TO You Don't know. | Berners Bowie Lee | Museum of Toronto |
| The Unfair Glass | VML | One Drop |
| Too True Crime | Rethink | Canadian Femicide Observatory of Justice & Accountability |
| Under Pressure | Dogsled Studio | Oxfam |
| Where Hope Lives | The Local Collective | Safehaven |
| Write for Rights | Cossette | Amnesty International |
| Write us off | Angry Butterfly | Jane/Finch Community Centre |
| YWCA Rebook It | Rethink | YWCA |
For registration inquiries, please contact Brian Boudreau at bboudreau@brunico.com.
For partnership inquiries, please contact Neil Ewen at newen@brunico.com.
