2025 Nominees
Advertising Shortlist
| Campaign | Agency | Client |
|---|
| 80 Degrees | Courage | Nescafé |
| A Happy New Year, With No Detours | LG2 | Mondou |
| Actually it's IKEA (Spirits) | Rethink | IKEA |
| Advil Head Settings | Edelman | Haleon |
| Allegra Airways | Edelman | Allegra |
| Art Rate Monitor | Zulu Alpha Kilo | Art Gallery of Ontario (AGO) |
| Be Right Back | FCB | BMO |
| Bills Paid On Time | FCB | BMO |
| Bipartisan Wings | Zulu Alpha Kilo | Pizza Pizza |
| Book Whoever You Want To Be | Zulu Alpha Kilo | Booking.com |
| Born to Fly | FCB | Air Canada |
| Campbell's pAIntings | Zulu Alpha Kilo | Campbell Company of Canada |
| Can't Unsee It | Rethink | Kraft Heinz |
| Cheat on Your Cheeseburger | Leo | Pizza Hut |
| Coors Light, Coors Light | Rethink | Molson Coors Beverage Company |
| Finger Lickin' Injury Claims | Courage | KFC |
| Finger Lickin' Open Endorsement | Courage | KFC |
| Following Wildfire | Dentsu Creative | Tentree |
| Four Seasons Baby | We Are Social | Four Seasons Hotels and Resorts |
| Globally Inspired Subway Series | Dentsu Creative | Subway |
| Happy Openings | Cossette | McDonald's |
| High AI | Publicis | Tilray (Riff) |
| Imitation Jar | Ogilvy | Hellmann's |
| KFClock | Courage | KFC |
| Late Night Receipts | Courage | Taco Bell |
| Magic Duos | VML | The Coca-Cola Company |
| Most Likely To | Ogilvy | Unilever (Dove) |
| Mystery Fridge | Sid Lee | Belairdirect |
| Napoleon Dynamite | The Kitchen | Kraft Heinz (Ore-Ida) |
| Not a Doctor | The Local Collective | Gilead Sciences |
| Now That's What I Call Freelance Music Vol. 1 | Saint Bernard | Cam Boyd |
| Opera | Broken Heart Love Affair | Royal Ontario Museum (ROM) |
| Philly Bagel Wholes | Rethink / Zeno Group | Kraft Heinz (Philadelphia Cream Cheese) |
| PIZZA WRMR | Leo | Pizza Hut |
| Rise & Shine | Cossette | McDonald's |
| See My Name | Rethink | Molson Coors Beverage Company |
| See You There | McCann | Black & Abroad |
| SHT | Edelman | IKEA |
| Signs of Moving | Cossette | McDonald's |
| Skip to the Good Part | Skip Studio | Skip |
| Skip: The Disscount | Courage | Skip |
| Smack For Heinz | Rethink | Kraft Heinz |
| Sound of a Hug | Zulu Alpha Kilo | Kimberly-Clark (Huggies) |
| Sponsored By You | TBWA\Canada | Ontario Lottery and Gaming Corporation (OLG) |
| Sport Your Period | Rethink | Knix |
| Superstitious | Courage | KFC |
| The Investment Issue | LG2 | La Banque Nationale du Canada |
| The Last Timbit: A 60th Anniversary Musical | GUT | Tim Hortons |
| The Remix | Cossette | McDonald's |
| There's Nothing Mini About It | Leo | WK Kellogg |
| Trip | LG2 | Familiprix |
| Trollboards | Courage | Skyscanner |
| Unseeable Billboard | Ogilvy | TD |
| Your Break, Your Rules | Courage | Nestle (KitKat) |
Craft Shortlist
| Campaign | Agency | Client |
|---|
| 80 Degrees | Courage / Outsider Editorial / Vapor Music | Nescafé |
| Bellissimo | Sid Lee / Cult Studio | FILA |
| Bipartisan Wings | Zulu Alpha Kilo | Pizza Pizza |
| Book Whoever You Want to Be | Zulu Alpha Kilo | Booking.com |
| Champions | McCann / Nimiopere | Kids Help Phone |
| Get Almost Almost Anything | Rethink / Rodeo FX | Uber Eats |
| Globally Inspired Subway Series | Dentsu Creative / Nimiopere / The Vanity | Subway |
| Hanging By A Thread | Cossette / Rodeo FX | CNESST |
| Happy Openings | Cossette | McDonald's |
| Healthcare Lives | Diamond / Rooster Post Production | Humber River Health Foundation |
| Hip Hop Valley Track For All | Diamond | Hop Valley Brewing |
| KFC x KD | Courage | KFC |
| KFClock | Courage | KFC |
| Lasagna | Broken Heart Love Affair | Broken Heart Love Affair |
| Make Room to Move | Alter Ego | ParticipACTION |
| More Than A Number | Elemental / Impossible Studios | Meridian Credit Union |
| Most Likely To | Ogilvy | Unilever (Dove) |
| Opera | Broken Heart Love Affair / Revolver Films | Royal Ontario Museum |
| Own It | Ogilvy | TD |
| Paulo's Wish | Tonic DNA | IGA |
| Possible Lives Here | Zulu Alpha Kilo | President's Choice (Loblaw) |
| Rogers x TIFF | Publicis | Rogers |
| Sabali Bikes | Nimiopere | Sabali |
| Sad Boy | Ogilvy | Ogilvy |
| Shoulda Skipped It | Courage | Skip |
| Store-y Tales | McCann | Mastercard |
| The Cold Plunge | The French Fries | The French Fries |
| The Grinch Meal | The Vanity | McDonald's |
| The Orange | LG2 / Rodeo FX | CHU Sainte-Justine Foundation |
| The Remix | Cossette | McDonald's |
| The World Is Your Oyster | Courage / Nimiopere | CIBC |
| Ticket to Dream | FCB / Cult Studio / Nimiopere / Scouts Honour | Air Canada |
| Undone | Citizen Relations | TurboTax |
Design Shortlist
| Campaign | Agency | Client |
|---|
| 2024 Paris Olympics Invitation | Leo | Bell |
| 4/20 Pre-Rolls | Zulu Alpha Kilo | Pizza Pizza |
| AI Mentors | Cossette | Afrodescendant Leadership Alliance (ALA) |
| Art Rate Monitor | Zulu Alpha Kilo | Art Gallery of Ontario (AGO) |
| Bellissimo | Sid Lee | FILA |
| Bin Impact Logo | LG2 | Éco Entreprises Québec |
| Blue Sky City | Daughter | Calgary Economic Development / Tourism Calgary |
| Brand Refresh | Rethink | A&W |
| Buzzkill | LG2 | Ontario Cannabis Store (OCS) |
| Candles | LG2 | Health Hut |
| Character Study | LG2 | Keilhauer |
| Cordon Bleu | LG2 | Aliments Ouimet-Cordon Bleu |
| Craft Club | LG2 | Advertising Design Club of Canada (ADCC) |
| Dovetail | C&B Advertising | City & Country Winery |
| Emoji Bracelets | GUT | Tim Hortons |
| Emotion in Motion | Cossette | Festival de cinéma de la ville de Québec |
| Fono | LG2 | BLEUFEU |
| Halo Dental | LG2 | Halo Dental Technologies |
| Happy Openings | Cossette | McDonald's |
| High AI | Publicis | Tilray / Riff |
| Holding it, Together | Daughter | Calgary Foundation |
| Hypnotype: A Journey Into Fantasmagorie | Cossette | Fondation du MAC |
| KFClock | Courage | KFC |
| Magic Duos | VML | The Coca-Cola Company |
| No Place To Go | Daughter | Vibrant Communities Calgary |
| One in 100 | The Local Collective | Safehaven Toronto |
| ONE23WEST | One23West | One23West |
| PIZZA WRMR | Leo | Pizza Hut |
| Procurian | Vanderbrand | Procurian |
| See My Name | Rethink | Molson Coors Beverage Company |
| Sport Your Period | Rethink | Knix |
| Store-y Tales | McCann | Mastercard |
| The Antarctic Flag Redesigned | Publicis | Agenda Antarctica |
| The HumanKind Study 2024 | Leo | Leo |
| The I Loathe Porch Pirates Package | Leo | Ecobee |
| The Inaccessible Font | Mekanism | StopGap Foundation |
| The National Ballet of Canada | Bruce Mau Design | The National Ballet of Canada |
| The Story of U | Pendo | Unifonic |
| Young Again, Never Again | TBWA\Canada | Liberation75 |
Digital Shortlist
| Campaign | Agency | Client |
|---|
| A Better Book of Mom Jokes | Sid Lee | Maple Leaf |
| Allegra Airways | Edelman | Allegra |
| Art Rate Monitor | Zulu Alpha Kilo | Art Gallery of Ontario (AGO) |
| Be Right Back | FCB | BMO |
| Bills Paid On Time | FCB | BMO |
| BYO A.1. | The Kitchen North America | Kraft Heinz |
| Can't Unsee It | Rethink | Kraft Heinz |
| Eat The Code | Cossette | McDonald's |
| Eclipse | VML | The Coca-Cola Company |
| Finger Lickin' Open Endorsement | Courage | KFC |
| Following Wildfire | Dentsu Creative | Tentree |
| Four Seasons Baby | We Are Social | Four Seasons Hotels and Resorts |
| High AI | Publicis | Tilray (Riff) |
| Meeting with the Past | Zulu Alpha Kilo | HomeEquity Bank / The Legion National Foundation |
| Meow-a-Thon | Leo | Smucker Foods (Meow Mix) |
| Mio Streaming | The Kitchen | Kraft Heinz (Mio) |
| Most Likely To | Ogilvy | Unilever (Dove) |
| Napoleon Dynamite | The Kitchen North America | Kraft Heinz |
| Opera | Broken Heart Love Affair | Royal Ontario Museum (ROM) |
| Penguin Living Stories | Rethink | Penguin Books Random House |
| PIZZA WRMR | Leo | Pizza Hut |
| See You There | McCann | Black & Abroad |
| Sponsored By You | TBWA\Canada | Ontario Lottery and Gaming Corporation |
| Text Peanut 1,300 Times | Leo | Smucker Foods (Jif) |
| The DIYctionary | Sid Lee | Rona |
| The Remix | Cossette | McDonald's Canada |
| Trollboards | Courage | Skyscanner |
| UltraLuxe Bathroom Guide | Lifelong Crush | Kruger Products (Cashmere UltraLuxe) |
| Vector Become Your Player | Leo | WK Kellogg |
| Wäsche of the Wild | Zulu Alpha Kilo | Destination BC |
| Windows Break | Courage | Nestle (KitKat) |
Multicultural Shortlist
| Campaign | Agency | Client |
|---|
| A Diwali Tradition | Ethnicity Matters | Rogers |
| A Palestinian Story, Forever To Be Continued | y (design house) | louf |
| A Very Intersectional Xmas 2024 | Barrett and Welsh | Barrett and Welsh |
| AI Mentors | Cossette | Afrodescendant Leadership Alliance (ALA) |
| Balikbayan Magic | VML | The Coca-Cola Company |
| Black Health Plan Visual Identity Kit | Barrett and Welsh | Ontario Health |
| Canada Needs More Cricket | Ethnicity Matters | TD |
| Canadian, Spoken Here | Barrett and Welsh | IDP |
| Committed to Community | Ethnicity Matters | TD |
| Discover The Journey | Ethnicity Matters | Metrolinx |
| Diwali Greetings On The GO | Ethnicity Matters | Metrolinx |
| Eid by GO | Ethnicity Matters | Metrolinx |
| Growing With You | OIC Foods | Brar's |
| Hockey Day in Canada Multilingual Edition | Rogers Sports & Media / NHL | Scotiabank |
| Home is Here | Balmoral Multicultural Marketing | TATA Consumer Products |
| Illusions | Balmoral Multicultural Marketing | OLG Play Smart |
| Lottery Gift Bouquet | Balmoral Multicultural Marketing | Ontario Lottery and Gaming Corporation |
| Make A New Connection | Ethnicity Matters | Rogers (Fido) |
| Masala Veggie Burger | Ethnicity Matters | A&W |
| Missing Tastes of Home | ONE23WEST | Real Canadian Superstore |
| Newcomers Make Your Moves Count | Visionnaire | Intuit TurboTax |
| Planning Ahead | Balmoral Multicultural Marketing | Canada Life |
| POCAM + APG Hackathon | Barrett and Welsh / FUSE Create / POCAM / APG | POCAM / APG |
| POCAM Black History Month | Barrett and Welsh | POCAM |
| Pop The Patakhe | Ethnicity Matters | Pringles |
| Porsche Taycan | Barrett and Welsh | Porsche |
| Start Clean | Balmoral Multicultural Marketing | Clorox |
| Walmart Summer Warmth | Visionnaire | Walmart |
| We Are Visionnaire | Visionnaire | Visionnaire |
| We Speak You | Visionnaire | Intact Insurance |
| Welcome to a Whole New World of Smart | Eastward Media | Kohler |
Public Service Advertising Shortlist
| Campaign | Agency | Client |
|---|
| 686868 Circuit | McCann | Kids Help Phone |
| Address Change | LG2 | Dans La Rue |
| AI Mentors | Cossette | Afrodescendant Leadership Alliance (ALA) |
| AwarePod | m5 the Agency | Canadian Women's Foundation |
| Be a Big | Target | Big Brothers Big Sisters of Eastern NL |
| Blink | Courage | North York General Hospital Foundation |
| Cell Phone | LG2 | Ministère de l'Éducation |
| Don't Put Your D*ck Here | Will | Children of the Street |
| Grab Your Rocks | Sid Lee | Testicular Cancer Canada |
| Hanging by a Thread | Cossette | CNESST |
| Heal-Ink | McCann | Kids Help Phone |
| Holes in Our Day | Zulu Alpha Kilo | ParticipACTION |
| Home For The Holidays | Wasserman | BC Nurses' Union |
| Hunger : The End | Cartier | La Guignolée Des Médias (The Media Food Drive) |
| Just Because We Can | VML | Rick Hansen Foundation |
| Men Don't Want Flowers | Candybox | White Ribbon |
| MissType | VML | Stop The Party |
| One in 100 | The Local Collective | Safehaven Toronto |
| Pardon People Not Poultry | Sid Lee | Last Prisoner Project |
| Pet-ition | Publicis | Mattie's Place |
| Phones Don't Make Sense In School | Here Be Monsters | Province of British Columbia (Government Communications & Public Engagement) |
| See The Person. Not The Label. | VML | Egale |
| She Runs | DonerNorth / Veritas | Interval House / Sport Chek |
| Signal For Help – Writer's Toolkit | TBWA\Canada | Canadian Women's Foundation |
| Speechlist | TANK Worldwide | DESTA Black Community Network |
| Stigmavir | Bensimon Byrne | Casey House |
| Stutter.ca | John St. | Canadian Stuttering Association |
| The Antarctic Flag Redesigned | Publicis | Agenda Antarctica |
| The Eyes | LG2 | SAAQ |
| The Inaccessible Font | Mekanism | Stop Gap Foundation |
| The Orange | LG2 | CHU Sainte-Justine Foundation |
| The Randoms (Sport) | Zulu Alpha Kilo | Responsible Gambling Council |
| The Toxicity Rating | Leo | Melanin Gamers |
| We Are All Fucked | ONE23WEST | BC Securities Commission |
| Wildfire Awareness | ZGM Modern Marketing Partners | Government of Alberta |
| Write for Rights | Cossette | Amnistie Internationale Canada Francophone |
| Young Again, Never Again | TBWA\Canada | Liberation75 |
For submission inquiries, please contact Scott Malloch at smalloch@brunico.com.
For partnership inquiries, please contact Neil Ewen at newen@brunico.com.
