2024 Winner

Guns are the leading cause of death for U.S. children and teens but strong gun industry protections and a rigid interpretation of the Second Amendment prevent effective change. On behalf of a family who lost their son in the 2018 Parkland, Florida shooting, Global Action on Gun Violence (GAGV) – in a groundbreaking move – is suing the U.S. government through the Inter-American Commission for Human Rights for failing to protect people’s right to live free from gunfire.

The “Lawsuit for Survival” reframes gun violence as a human rights issue. The supporting campaign, by Zulu Alpha Kilo, featured a two-minute film focusing on survivors and young people staking claim to their right to live free from gun violence, with cutdowns running across social platforms. A full-page ad and an op-ed ran in The Washington Post, and display ads pointed to an online petition. While the campaign spurred a 1,500% increase in website visits, the hope is that the new legal angle will pressure the government to enact tougher gun laws.

Credits

Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Tim Gordon
Executive Creative Director: Dean Lee
Creative Director/Writer: Dan Cummings
Creative Director/Art Director: Vic Bath
Executive Producer: Katie Harris
Account Team: Meghan Mullen, David Tremblay, Caroline Engram
Head Of Strategy: Emily Garvey
Client: Global Action on Gun Control
Communications Planning Director: Annie Yuan
Production Company: Chelsea Pictures
Owner, President: Lisa Mehling
Vp, Executive Producer: Pat Mcgoldrick
Director: Nadav Kander
Director Of Photography: Darren Lew
Head Of Production: Raul Perez
Line Producer: Jon Dino
Production Supervisor: Andrew Krasniak
Production Coordinator: Christianna Miller
Casting Directors: Karmen Leech (The Cast Station) & Liz Lewis Casting
Editorial Company: Final Cut
Editor: Ashley Kreamer
Assistant Editor: Kaylin Smida
Senior Producer: Wade Weliever
Head Of Production: Penny Ensley
Executive Producer: Sarah Roebuck
Us Managing Director: Justin Brukman
Telecine Company: Rare Medium
Telecine Artist: Fergus Mccall
Managing Partner: Heath Raymond
Vfx / Finishing House: Signifcant Others
Managing Director: Justin Brukman
Executive Producer: Alyssa St. Vincent
Head Of Production: Alexandra Leal
Executive Creative Director: Dirk Greene
Vfx Artist: Phil Apostol
Head Of Design: Phil Brooks
Gfx Artist: Kogan Li
Producer: Kyla Amols
Production Coordinator: Hoa Vu
Original Music & Mix Company: Barking Owl
Creative Directors: Kelly Bayett, Johanna Cranitch
Executive Producer: Ashley Benton
Mixer: Brad Beasley
Special Thanks (Vendors): Highline Stages, Tcs Camera,
Witts End Producton Supply, Edge Auto
Production Vehicles, Lentini Communications