2023 Winner

To reduce its environmental impact, Ami Ami, a French winemaker, created a 1.5L box of wine that reduces the carbon footprint by 50% (when shipped) compared to a standard wine bottle. To change the negative association of wine boxes, Wedge approached each panel on the box as an opportunity to delight, with the aim of creating an overall feeling of being modern, unfussy and friendly. The logo was designed for a box: its proportion and shapes were conceived in parallel to the packaging design’s format and proportions. The box itself was designed to be half the size of traditional boxed wine in order to stand out on shelves with its portability and cuteness. To show the number of glasses available in each box, the logomark featured 10 cups in a playful pattern. To draw attention to facts on its sustainability impact, friendly illustrations were used, inspired by the Italian artist Fortunato Depero, known for his Futurism style and vintage Campari characters. The main typeface was inspired by those
found on French wine crates.

Credits

Client: Ami Ami
Agency: Wedge