2023 Winner

RGD DesignThinkers is Canada’s largest annual conference for designers. The brand identity for the event challenged designers to “Defy” what they know. Words were paired with customized symbols in a playful way, designed to spark thought. The design was limited to the two RGD brand colours to show how even a restricted sandbox could yield a beautiful design. The brand identity worked across mediums and made its way onto the stage and into the speakers’ content. The graphic system consisted of 50 unique symbols drawn by four different designers.

Credits

Eva Polis, Creative Director, DDB
Howard Poon, Senior Art Director, DDB
Dax Fullbrook, Senior Art Director, DDB
Adnan Huseinovic, Senior Designer DDB Hilary Zak, Designer, DDB
John Naboye, Designer, DDB
Mike Berson, Designer, DDB
Eva Polis, Senior Copywriter, DDB
Krystin Royan, Copywriter, DDB
Paul Lemmerick, Copywriter, DDB
Kevin Straughan, Account Manager, DDB
Nurun, Web Developer