2023 Winner

To modernize Keurig Dr Pepper’s Canada Dry, Wedge took the key brand attributes - such as its signature colour, badge and crown – and combined them with a newly-designed custom wordmark to strengthen the brand. The wordmark featured a heritage-inspired typographic choice of a sharp serif to create a sense of flow. Consumer research revealed that the new design was easier to identify on shelves due to its simplicity, while simultaneously feeling like it was unchanged.

Credits

Client: Keurig Dr Pepper
Agency: Wedge