2023 Winner

To introduce the taquitos of Kraft Heinz’s Delimex to gamers, The Kitchen decided to get in on a common gamer experience called “feeding,” the act of dying repeatedly and serving the enemy team easy wins. The campaign hacked the year’s biggest online games and met gamers in Call of Duty: Modern Warfare 2, Warzone 2.0, and Overwatch 2. Mexican special forces characters Delimex and Taquito hung out at in-game food spots, sacrificing themselves to players. Delimex then sent out coupons for free taquitos to the gamers. Twitch streamers were enlisted to join the “feast” and show gamers where to find their characters in-game, with gamers posting clips to gaming’s biggest communities.

Credits

Agency - The Kitchen
Simon Au - Executive Creative Director, The Kitchen
Damon Crate - Creative Director, The Kitchen
Sean Kinton - Copywriter, The Kitchen
Arman Sadrzadeh - Art Director, The Kitchen
Allison Boyd - Art Director, The Kitchen
Branson Schell - Motion Designer, The Kitchen
Conor Cicci - Motion Designer, The Kitchen
Daniel Corrigan - Motion Designer, The Kitchen
Julie Benevides - Head of Production, The Kitchen
Jan Parma - Sr Producer, The Kitchen
Nadine Farhat - Producer, The Kitchen
Annie-Rose Mears - Business Lead, The Kitchen
Marco Cianfagna - Business Supervisor, The Kitchen
Prestan Tilley - Business Executive, The Kitchen
Tanya Kashyap - Sr Social Strategist, The Kitchen
Vanessa Mahon - Social Meda Manager, The Kitchen
Kelly Roe - Head of Creative, The Kitchen

Client - The Kraft Heinz Company
Megan Lang - Director, The Kraft Heinz Company
Lauren Nowak - Brand Manager,The Kraft Heinz Company
Santa Granta - Production Manager, The Kraft Heinz Company