2023 Winner

Despite making history as Canada’s first all-Black team to win the Ontario Baseball Association Championship in 1934, the Chatham Coloured All-Stars was shut out of the Canadian Baseball Hall of Fame - five times. With “Chatham Plays On,” by The Hive, the Ontario Lottery and Gaming Corporation (OLG) partnered with Major League Baseball (MLB) to resurrect the legacy of the legendary team and brought the entire 1934 team to the MLB The Show video game. The 13- man roster was recreated and made available for gamers to play on PS5, Xbox One and Nintendo Switch.

Credits

Agency: The Hive
CSO: Dustin Rideout
CCO: Simon Creet
VP Client Services: Shawna Hayman
ACD: Mike Albrecht
ACD: Ryan Speziale
Account Director: Lauren Smith
Project Director: Tracy Chang

Client: OLG
Director, Marketing Communications: Yvonne Leung
Manager, Marketing Communications: Kate Perkins-McVey
Director, Enterprise Brand Experience and Marketing: Greg Dermer
Director Enterprise Media & Commercial Sponsorship: Lou Pagnotta
Manager, Enterprise Brand Experience and Marketing: Atefeh Zare
Manager, Commercial Sponsorships and Media: Andreia Goncalves
Director, Social Media: Lisa Bassett
Manager, Social Media: Klaudia Las
Director, Media Relations: Tony Bitonti
Director, Equity, Diversity and Inclusion: Tyjondah Kerr
VP, Communications: Jenna LeBlanc
VP, Brand and Marketing Officer: Maxine Chapman

Partner Client: MLB
Senior Manager, International Partnership Activation: Andres Zapatas
Director, International Corporate Partnerships: Khalid Basyuni
Senior Coordinator, Partnership Activation and Sponsorship: Tyler Hart

Production Company: Fela
Director: LeSean Harris
Director of Photography: Shady Hanna
Producer: Jeff So
Executive Producer/Founder: Taj Critchlow
Executive Producer: Fuliane Petikyan
COO: Dean Rosen
Head of Production: Amir Karimi
Integrated Producer: Mikayla Fasullo

Producers: Makers
Executive Producer: Roma Ahi
Producer: Sam Hall
Play Tester: Michael Narimalla

Editorial: Married to Giants
Offline & Online Editor: Nick Yumul
Assistant: Parnika Raj
Producer: Airees Angellakis

Colour: Artjail
Colourist: Clinton Homuth
Assistant: Austin Tang

Audio: Oso
Creative Director: Harry Knazan
Creative Director: Daenen Bramberger
Producer: Kristine Lippett

VFX: Daniel Pianezza

Media Agency: Mediacom
Group Account Director: Sandra Hayes
Account Director: Goli Samii
Media Planner: Jamie Ellis
Account Manager: Alexander Widerszpil
Account Coordinator: Lisa Rahman
Programmatic Manager: Riya Raju