2023 Winner

With “NXT LVL” by FCB, BMO became the first financial institution to create a channel on Twitch, the world’s largest gaming community platform. The bank appointed the world’s first Gaming Relations Specialist (GRS), responsible for providing financial education through the lens of gaming by playing popular games with gaming influencers and providing tips on topics like monetizing gaming, homeownership and budgeting. The campaign was supported with paid units on Twitch, interactive AR content and organic content.

Credits

Agency: FCB Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee
Executive Creative Director: Jeremiah McNama
VP, Creative Innovation: Eli Ferrara
Creative Director: Mike Kotevich
Sr. Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Copywriter: Patrick Gravel
EVP, General Manager:Tracy Little
VP, Group Account Director: Jessica Lax
Senior Account Director: Hailey Scott
Director, Integrated Production: Maia Spetter
VP, Managing Director: Tim Welsh
Chief Strategy Officer: Shelley Brown
Strategy Director: Stephanie Gyles
Jr. Strategist: Shao Xu
VP, Strategy 1:1 Practice Lead: John Fung
Sr. Social Content Strategist: Daisy Qin
UX/UI Tech Specialist: Lara Goldsmith
Full Stack Developer: Lily Han
Jr. Quality Assurance Analyst: Natasha Phillip
Broadcast Producer: Tania Overholt
Production Company 1: Unified Content
Production Company Credits:
Executive Producer: Laurie Jones
Executive Producer: Michi Lepik-Stahl
Director: Tom Feiler
Line Producer: Caitlin Cucco
Director of Photography: TJ Derry
Director of Photography: Adam Madrzyk
Editor: Peter Miller
Assistant Editor: Luke Ionico
VFX: Jay Ryan
Colourist: Kristina Mileska
Online: Rebecca Burtnik
Producer: Rebecca Burtnik
Production Company 2: Think Tank Creative
Production Company Credits:
Animation (Case Study)
Post Production Company 1:
Production Company Credits:
Music/Sound Company: Oso
Music/Sound Company Credits:
Creative Director: Daenen Bramberger
Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Media Agency: UM
Media Agency Credits:
Tim Davies
Ryan Hunter
Sarah Fraser