2023 Winner

Seeing how the stunning scenery of Sicily was highlighted in season 2 of The White Lotus, Destination Québec Cité wondered if it could be showcased in the same light. “The Winter Lotus,” by LG2, was the first tourism brochure positioned as a location pitch to the producers of the show, citing the Fairmont Le Château Frontenac, the St. Lawrence and “the magic of winter” among the compelling reasons. The total cost of the campaign was $5,000, yet reached more than 16 million people.

Credits

CREATIVE AGENCY: LG2
CLIENT: Destination Québec cité

[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICER: Marc Fortin, Luc du Sault
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTOR: Marilou Aubin
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
EXECUTIVE CREATIVE DIRECTION: Geneviève Langlois
CREATIVE DIRECTION: Alexandre Jourdain
COPYWRITING: Christian O’Brien
ART DIRECTION: Gabrielle Turcotte
ACCOUNT SERVICES: Claudia Trudeau
STRATEGIC PLANNING: Arnaud Mollé, Laura Danino

[Individual Credits - Client - Destination Québec cité]
DIRECTOR, DESTINATION QUÉBEC CITÉ: Robert Mercure
DIRECTOR, COMMUNICATION AND MARKETING DIVISION: Philippe Caron
DIRECTOR, INSIGHT AND DIGITAL MARKETING SECTION: Marie-Pier Larochelle
MARKETING ADVISOR, COMMUNICATION AND MARKETING DIVISION:
Julie Genest