2022 Winner
SilverAnimation
SilverCopywriting
NABS
"This Job Can Break You If You Let It"
Cossette
"This Job Can Break You If You Let It"
Cossette
As an organization that supports the health and well-being of those working in the marketing and communications industry, NABS wanted to call attention to rising levels of stress as more people experienced work-related burnout as a result of the pandemic. In its video, a woman stays late at the office working on a project. Suddenly, an animated cracker with arms, legs, a top hat and a bow tie comes across her desk, singing about all the ways “This Job Can Break You,” including “the soul-crushing moments that make you wish you were dead.” When her boss calls, the cracker sings, “You can tell him a cracker just said ‘F*ck you.’” All the while, the cracker dances Broadway-style – supported by animated pill containers and other crackers – encouraging her to go home and get some rest.
Credits
Global Chief Creative Officer: Peter IgnaziExecutive Creative Directors: Craig McIntosh, Jaimes Zentil
Creative Directors: Nicole Ellerton, Jacob Greer
Art Director: Nicole Ellerton
Copywriter: Jacob Greer
Producer: Sarah Moen
Senior Strategy Director: Geraldine Tixier
Group Business Director: Asmait Hailu
SVP, General Manager: Kathy McGuire
Production Co: Skin & Bones
Director: Edward Andrews
Executive Producer: Liane Thomas
Line Producer: Joan Bell
Director of Photography:Barry Parrell
Animation & Online: Tantrum Studio
Animation Director: Dominik Bochenski
Character Design: Gina Romo
Animator: Sean McLaughlin
Look Dev/Lighting: Dominik Wojtarowicz
3D Artist: Rogerio Miyagi
Compositors: Davide Di Santo, Dexter Huizenga
Modeller: Bill Davidson
Senior Colourist: Dominik Bochenski
On Set VFX Supervisor: Dan Ciancone
Producer: Margarita Reynes
Executive Producer: Victoria Holt
Casting: Jigsaw Casting
Casting Director: Shasta Lutz
Actor: Nicole Moller
Offline Edit: Outsider Editorial
Editor: Chris Murphy
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi
Assistant Editor: Nathan Olszewicki
Audio House: Pirate
Music Director: Chris Tait
Producer: Joanne Uyeyama
Composer: Ari Posner
Engineer: Ian Boddy
Client: nabs
Executive Director: Jay Bertram
Marketing Chair, Board of Directors: Kate Torrance
Director, Central: Mark Neves