2022 Winner

The visual identity and navigational wayfinding system for Playing in Public – an outdoor exhibition at The Bentway, a vibrant public space in Toronto – needed to feel welcoming and inclusive to everyone regardless of their background, age or gender. “We All Speak Play” captures the magic and universal language of play, and became the foundation of its identity and message. Cossette developed abstract symbols to represent recognizable landmarks in several Toronto neighbourhoods.

Designs were inspired by childlike doodles, phonetics and sounds of the city, and were carried over to its creation of a Play Path, an interactive path composed of wall murals, pole wraps and boards, as well as ground-level breadcrumb decals to guide visitors through neighbourhoods and between art installations.

Credits

Chief Creative Officer: Peter Ignazi
Executive Creative Directors: Craig McIntosh, Jaimes Zentil
Group Creative Director, Head of Design: Luis Coderque
Creative Director, Design: Mark Neil Balson
Senior Designer: Julie MacKinnon
Senior Designer: Steven Tachauer
Associate Creative Director: Elijah Di Gangi
Director, Identica: Dawn-Marie Mills
Senior Production Artist: Shireen Kok
Director, Branding & Design Strategy: Chelito Rubio
Account Coordinator: Evan Bowman
Account Supervisor: Skye Gandy
Group Business Director: Asmait Hailu
SVP, General Manager: Kathy McGuire

Agency Partners:
Icon Digital: Sonya Maaytah
Astound Group: Sandra Renwick
Street Graffiti: Elena Floros

Client: The Bentway Conservancy
Co-Executive Director: Ilana Altman
Co-Executive Director: David Carey
Senior Manager, Marketing and Communications: Kasia Gladki
Manager, Digital Communications & Design: Dawn Kay