2022 Winner
BronzeBrand Identity
MeritLogo
Pyrowave
"Pyrowave"
Sid Lee
"Pyrowave"
Sid Lee
A leader in the circular economy of plastics, Pyrowave transforms some of the world’s most polluting plastics through an electrification process, reducing greenhouse gases and hazardous waste. To reflect the innovation of its technology and forward-thinking spirit, Sid Lee based the company’s new brand identity on the image of a spark.
The logo design was inspired by a retro-futuristic approach, with custom-made strokes of the spark reflecting different strands of progress that meet in the centre to symbolize ties with like-minded partners. Based on Pyrowave’s belief that the future will be electric, dark green was chosen to represent the environment, while shockwave yellow represented the company’s electrification processes. Powerful headlines were also designed to be circular in form and syntax.
The logo design was inspired by a retro-futuristic approach, with custom-made strokes of the spark reflecting different strands of progress that meet in the centre to symbolize ties with like-minded partners. Based on Pyrowave’s belief that the future will be electric, dark green was chosen to represent the environment, while shockwave yellow represented the company’s electrification processes. Powerful headlines were also designed to be circular in form and syntax.
Credits
Agence: SID LEEExecutive Creative Director: Jean-François Dumais
Design Director: Marie-Elaine Benoit
Art Director, Graphic designer: Audrey-Claude Roy
Motion Design Director: Olivier Valiquette
Motion design: Christopher Hegenberg, Raphael Jean
Copywriter: Annika Ramchandani, Shane Patrick
Account Director: Claire Pouly
Account Coordinator: Marie-Christine Aucoin
Director of Strategy: Élizabeth Jamot
Strategist: Nicolas Picard
Graphic Artist: M&H Polystudio
Client : PYROWAVE
Jocelyn Doucet: Founder and CEO
Virginie Bussières: VP Communications, Marketing and Government Relations
Michel Iliesco: VP Business Development and Marketing