2022 Winner

The SickKids spot opens with “911, what’s your emergency?” and a father running out of the house, loading his limp child into an ambulance. As the lone ambulance drives from the suburbs towards the Toronto skyline in the light of dawn, a black, ink-like blob emerges from between office towers, snaking its way through the homes and hospitals where kids are sick and suffering.

A solemn version of a woman singing Simple Minds’ “Don’t You (Forget About Me)” transitions to a more powerful interpretation. Children who are sick make their way through the streets while holding flares, light sabers and flashlights up towards the night sky until they reach the SickKids building. The final text appears: “Fight the dark cloud of childhood illness. Be a light and help build the new SickKids.”

Credits

The Vanity
VFX Supervisor – Sean Cochrane
VFX Artist – Adam Silcox-Vanwyk, Mike Medeiros, Andrew Farlow, Naveen Srivastava, Noah Matikainen
CG Artist – Josh Clifton, Joaquin Manay, Susana Sierra
Producer – Katie Methot
Executive Producer – Stephanie Pennington

Cossette:
Executive Creative Director: Craig McIntosh & Mario Cesareo
VP, Business Lead: Tyler Robson
Business Director: Valerie Mascarin
Creative Director: Valentine Ho
Associate Creative Director: Jon Taylor & Andrea Romanelli
Art Director: Adil Abdel-Gabar
Copywriter: Roya Hakami
Director, Identica: Dawn-Marie Mills
Senior Producer: Tiffany Ling
Senior Integrated Producer: Caroline Wrinch

Scouts Honour
Director – Mark Zibert
Cinematographers – Mark Zibert + Eric Kaskens
EP/Producers – Rita Popielak + Simon Dragland

Outsider Editorial
Editor – Michael Barker
Asst Editor – Nathan Olszewicki
Editorial Producer – Kristina Anzlinger

Alter Ego
Colourist – Wade Odlum
Colour Assistant – Jonah Venneri
Colour EP – Jane Garrah
Colour Producer – Spencer Butt

Rajakovic Electric
Music Composer/Arranger - Mark Rajakovic
Executive Producer - Nicole Rajakovic
Mix and Sound Design – Aaron McCourt
Mixed @ Signal

SickKids
VP, Brand Strategy And Communications: Kate Torrance
Director, Brand Strategy and Communications: Roy Gruia
Associate Director, Integrated Brand Marketing: Tina Tieu-Lafrance
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Coordinator, Community Stakeholder Relations: Kylie White
Public Relations Professional: Taylor Huff
Manager, Integrated Brand Marketing: Jessica Myers
Associate Director, Monthly Donor Acquisition Marketing: Tanya Tucker
VP, Direct & Digital Marketing: Heather Clark
Associate Director, Monthly Donor Loyalty Marketing: Monisa Mees
Director, DDM – Monthly Donor Marketing: Noelle de la Mothe
Manager, Monthly Donor Acquisition: Rebecca Shrimpton