2022 Winner

For the self-promotion video that finalists are asked to submit to Strategy Magazine’s Agency of the Year, Zulu Alpha Kilo used absurd examples to poke fun at the ad world’s awards system in “Awards Gone Wild.” A lifeguard asks a passerby if he can give him mouth-to-mouth resuscitation so it looks like he performed a rescue – in order to win the Lifeguard Award. Girls desperate to win the Bake Sale Award ask a customer to get a photo of her eating one of 500 cookies they insist she buy, demanding she “eat the f*cking cookie” when she expresses discomfort with their requests. In various ludicrous scenarios featuring a heart surgeon, a dogwalker and others, strangers are utterly perplexed by the requests. The spot ends with “It’s time we all got back to awarding real work,” poking fun at the advertising industry’s efforts to overproduce case studies in order to win awards.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer & Creative Director: Zak Mroueh
ACD/Art Director: Michael Siegers
ACD/Writer: Jonah Flynn
Account Team: Kara Oddi, Amy Nguyen
Producer: Lauren Schell, Jac Benoit
Production House: Zulubot
Director: Zak Mroueh
Post Production Company: Zulubot
Executive Producer: Tom Evans
Director of Photography: Tony Edgar
Second Camera: Billy Stefanidis
Editor: Brian Noon
Casting: Jigsaw Casting- Shasta Lutz
Online: Felipe Chaparro
Colour: Alter Ego Post
Colourist: Conor Fisher
Audio Recordist: Stephen Dranitsaris
Audio Engineer: Dino Cuzzolino