2021 Winner
BronzeTransit Campaign
BronzeTransit Single
Les producteurs de lait du Québec
"A Mouthful of Milk"
lg2
"A Mouthful of Milk"
lg2
These cleverly illustrated transit shelter and subway boards for Les producteurs de lait du Québec are an ode to the holiday foods that pair deliciously well with milk.
Santa Claus is seen sitting practically drooling over the cookies that he enjoys feasting on with “A Mouthful of Milk.” His trusty reindeer, a nutcracker and baby are all equally delighted by the festive sweet treats they get to enjoy with a mug of milk that fits perfectly in their gaping mouths, as if the pairings are meant to be.
Santa Claus is seen sitting practically drooling over the cookies that he enjoys feasting on with “A Mouthful of Milk.” His trusty reindeer, a nutcracker and baby are all equally delighted by the festive sweet treats they get to enjoy with a mug of milk that fits perfectly in their gaping mouths, as if the pairings are meant to be.
Credits
Vice-President, Creative: François SauvéCopywriting: Guillaume Ferron, Guillaume Bergeron
Art Direction: Patrick Rochon, Marc Guilbault
Vice-President, Strategy: Sophie-Annick Vallée
Strategic Planning: Philippe Goudreault
Vice-President, Account Services: Marie-Christine Cayer
Account Services: Karine Payette, Carl Milette, Claudia Trudeau, Émilie Giguère
Illustrator: Tiago Hoisel
Project Management, Print and Digital: Mélanie Thérien, Marie-Élisabeth Fouquet-Bouchard
Print Production: Sylvie Ouzilleau
Graphic Production, Print and Digital: Joanie Evrard, Manon Rémillard, François Plourde, Martin Brisebois
Media: Touché! – Martin Soubeyran, Gabrielle Côté, Maxime Mourot, Andréanne Veilleux
Client : Les Producteurs de lait du Québec – Julie Gélinas, Sara Bujold