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McDonald's Canada
"Moving Day"
Cossette
"Moving Day"
Cossette
As if moving wasn’t stressful enough on its own, Quebecers face the struggle of doing it on the very same day as many other residents. On July 1, a day locally referred to as “Moving Day,” most residential leases come to an end, forcing more than 100,000 households to pack their belongings and move all at the same time.
To mark this unique tradition, McDonald’s Canada worked with Cossette on creative that reminded customers from the province to treat themselves to McDelivery as a way to make a hectic day less stressful. The agency created images for print, OOH and social, featuring classic McDonald’s menu items using household goods loaded onto a moving truck.
To mark this unique tradition, McDonald’s Canada worked with Cossette on creative that reminded customers from the province to treat themselves to McDelivery as a way to make a hectic day less stressful. The agency created images for print, OOH and social, featuring classic McDonald’s menu items using household goods loaded onto a moving truck.
Credits
CHIEF CREATIVE OFFICER: Peter IgnaziCREATIVE DIRECTOR: Alexandre Gadoua
CREATIVE DIRECTOR, DESIGN: Barbara Jacques
ART DIRECTOR: Guillaume St-Hilaire, Alexandre Jutras, Sylvain Lemaître (Consulat)
WRITER: François-Julien Rainville
PHOTOGRAPHER: Simon Duhamel, Renaud Lafrenière
PRODUCER: Éliane Sauvé
AGENCY PRODUCER: Julie Beaudoin
PRODUCTION COMPANY: Consulat
POST PRODUCTION: Visual Box
ACCOUNT TEAM: Vanessa Audigand, Pauline Gomis, Héloïse Dessanges