2021 Winner
BronzeBrochures/Print Collateral
Truss Beverages
"Rolling Paper Straws"
Rethink
"Rolling Paper Straws"
Rethink
In August 2020, Truss Beverage Co. looked to shake up the cannabis industry with the launch of cannabis-infused beverage brands. To celebrate the launch and demonstrate that Truss is helping to reimagine cannabis consumption, Rethink created a special kind of rolling paper – one that could be used for creating straws, rather than rolling joints. The limited-edition packs came with 10 waterproof and food-safe rolling papers, a dowel for rolling, and instructions on how to create the straws.
The rolling papers were then introduced through a social video and sent to cannabis influencers who shared the experience with their followers.
The rolling papers were then introduced through a social video and sent to cannabis influencers who shared the experience with their followers.
Credits
CCO: Aaron StarkmanCreative Director: Christina Yu
Creative Director, Design: Jake Lim
Associate Creative Director: Skye Deluz, Naeem Ghafari
Art Director: Skye Deluz
Writer: Justin Santelli, Naeem Ghafari
Designer: Jake Lim
Strategist: Sean McDonald, Stacy Ross
Producer: Narine Artinian
Editor: Justin Poulsen
Photographer/Director: Justin Poulsen
Account Services: Becky Rudson, Marie Lunny
PR Company: Agnostic