2021 Winner

Hydro-Québec wanted to educate Quebecers about its renewable energy. Lg2 answered the call, creating an invisible, visually “clean” ski gondola dubbed the “Hydro Express” that was wrapped and modified so that it merged with the landscape.

Inside, a 12-minute immersive experience that incorporated lighting, video and narration awaited. The three main elements of the province’s clean, renewable energy (water, wind and sun) were presented one after the other in real-time thanks to an altimeter, powered by a system of rechargeable batteries, that tracked the ascent. The design and production of the installation took several months and can be adapted to other environments in the future.

Credits

Vice-President, Creative, Digital Experience: Nicolas Baldovini
Vice-President, Account Services and Technology, Digital Experience: Louis-Philippe Favreau
Project Director: Simon Regniault
Creative Director: Julien Jean
Technical Director and R&D: Nicholas Charbonneau
Copywriters: Geneviève Langlois, Jeremy Hervieux
Art Director: Frédéric Tremblay
Multimedia Conception: Antonin Gaud, François Guinaudeau
Sound Designer: Christian Olsen
Technical Conceptor: Jean François Picard
Creative Programming: Nicolas Daniel
Content Creator: Paul Transon, Joannie Fredette
Account Services: Marie-Ève Despars (Group Lead), Émilie Masse (Account Director), Marie-Eve Léonard (Account Manager), Justine Côté (Account Manager)
Account Coordinator: Adele Charest-Normandeau
Print Producer: Geneviève Demers
Agency Producer: Emmanuelle Bérubé
Project Manager: Emmanuelle Gauthier-Laquerre
Creative Directors, Launch Video: Geneviève Langlois, Frederic Tremblay
Director, Launch Video: Nova Film - David Poulin

Special thanks to: Julie Tardif, Maxime Letendre, Hugues Dufour, Maude Barrette Desjardins, Ateliers Belleville, Version Image Plus, Install4U, Lumi -Vert

Client: Hydro-Québec
Director - Brand and Customer Experience: Gary Ravaz
Lead - Digital and Internet Strategy (Interim): Nicolas Chikhani