2021 Winner

Trojan is a ubiquitous condom brand that dominates the category – but is it still relatable among anyone under 25? Not really. What’s more, during the pandemic, sexual activity seemed to have fallen off a cliff. So, in order to modernize the brand, while also promoting sex, Forsman & Bodenfors leaned into the concept of Netflix & Chill (shorthand for sex) and created a movie that consumers could “Trojan & Chill” to.

The full-length film was made up entirely of credits (cutting right to the “& Chill”). It ran on late-night television, as well as YouTube, and was supported by a digital promotion on Amazon to drive sales – of which it did by 8%, in a declining category no less.

Credits

Trojan & Chill Credits:
Agency: Forsman and Bodenfors Canada
Chief Creative Officer: Matt Hassell
Executive Creative Director: Glen D’Souza
Writer: Matt Hassell, Nicole Luzine
Art Director: Glen D’Souza, Sabino Lops
Head of Production: Johanna Stewart
Lead Senior Producer: Jackie Pal
Head of Strategy: Andrew Carty
VP, Client Service: Julien Bissuel
Account Director: Nicole Legate
Account Coordinator: Jasmine Madalena
Director of Content: David Quatch
Project Manager: Kelly Bounds
Studio Designer: Rachel Laird
Client: Church and Dwight Canada
Head of Marketing: Gregory Major
Marketing Brand Director, Personal Care: Sarah Joseph
Marketing Manager: Frayan Mama
Assistant Marketing Manager, Personal Care: Jawwad Khan
Post Production Company: The Vanity
Executive Producer: Stephanie Pennington
Producer: Kayla Baxter
Visual Effects Supervisor: Naveen Srivastava
VFX Artists: Joaquin Manay, Adam Silcox-Vanwyk, Sean Cochrane, Noah Matikainen, Andrew
Farlow, Kaelem Cahill, Josh Clifton
Music & Sound Production Company: Eggplant Music + Sound
Executive Producer: Nicola Treadgold
Audio Director: Adam Damelin
Composers: Adam Damelin, Jeff D Elliot, Iain Gardner
Song: "Caroline" by Owen Davies and The Evangelists