2021 Winner
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Rock the Vote
"Build The Vote"
Sid Lee
"Build The Vote"
Sid Lee
Rock the Vote, a non-proft organization that works to empower American voters, knew voter turnout among young Americans was drastically lower than among older citizens. Turnout rates were so low not because of apathy, but due to systemic inequity in civic education. Working with Sid Lee, the group set out to help kids learn about the process on their own terms, through Minecraft.
It created “Build the Vote,” a simulation featuring a capitol-like building designed to educate future voters on the voting process. Inside, users could register to vote, complete educational checkpoints, and even share their views on ten important political issues ahead of the 2020 U.S. election. Since then, Rock the Vote has worked with Minecraft-owner Microsoft to transform the platform into a free permanent educational lesson, giving U.S. students a more accessible way to learn about the electoral process.
It created “Build the Vote,” a simulation featuring a capitol-like building designed to educate future voters on the voting process. Inside, users could register to vote, complete educational checkpoints, and even share their views on ten important political issues ahead of the 2020 U.S. election. Since then, Rock the Vote has worked with Minecraft-owner Microsoft to transform the platform into a free permanent educational lesson, giving U.S. students a more accessible way to learn about the electoral process.
Credits
Client : Rock the VotePresident & Executive Director: Carolyn DeWitt
Social Media Director: Teja Foster
Agency : SID LEE
Executive Creative Director: Alex Bernier
Associate Creative Directors: David Allard, Jonathan Lavoie
Creative Technologist: Julien Roub Charland
Copywriter: Nicolas Labbé
Art Director: Pascal Tremblay
Graphic Artist: Eric Valiquette
Game Designers: Simon Wilka, Pascal Tremblay, Julien Roub Charland, Nicolas Labbé
Group Account Director: Justine Trudeau
Head of Production: Magali Loiselle
Account Executive: Chloé Brossard
Product Owner: Anne Simard
Production Coordinators: Laurie Perron, Marie-Ly Cormier
Researcher: Samuel Bonneau
UX Designer: Jean-François Lavigne
Back-End Developers: Nicolas Beaucage, Aziz Zouaoui, Nicolas Mercure
Senior Front-End Developer: Patrick Freedom Mayer
Front-End Developers: Stefan Paré, Nicolas Trudel
DevOps: Alex Pilon
Technical Lead, Post-Production: Benjamin Des Rosiers
Assistant Editor: Daniel Daigle
Creative Director, Motion Design: Olivier Valiquette
Motion Designer: David Leclerc
Operations Manager, Creative Services: Catherine Simard Boulé
Global Head of Communications and Brand: Katia Aubin
Coordinator, Public Relations: Kristel Dupont
Public Relations Manager: Tareeni Bogra
Translator & Proofreader : Chelsey Lam
Sound studio : BLVD
Legal Firm: Yules