2020 Winner

CASE SUMMARY

The Southern Alberta Art Gallery puts on a fundraiser every year to help keep its doors open. But even though its annual event is a crowd-pleaser, it was lacking charm. It had zero branding, except a name: Art Auction. So to meet the calibre of its own boundarypushing contemporary exhibits, the gallery enlisted DDB to create a progressive new identity system, along with a new event label, calling the auction an “Art Frenzy.” Direct mail, posters, radio ads, program and even paddles were redesigned to be as avante garde as the art on the walls in the gallery.

Credits

Eva Polis - Creative Director
Adnan Huseinovic - Art Director
Adnan Huseinovic - Designer
Cristian Iacob - Illustrator
Rachel Henderson - Account Director