2020 Winner

CASE SUMMARY

Le Diamant was inspired by Robert Lepage, a theatre director who always dreamed of a performing arts venue in the heart of Quebec City. The Diamond Theatre (as it’s translated in English) was named after the precious stone, with its entire brand identity reflected by the lines and dimensions of a cut diamond. It’s a tribute to the many diverse facets of the theatre’s programming and architecture. For example, in posters, the iridescent light emanating from the gem illuminates various performances, from wrestling to opera. Le Diamant, and all of its visual elements, embodies Lepage’s creative spirit and the venue has since become a cultural treasure.

Credits

Jacques de Varennes (lg2) - Creative Director
Mira Moscatel-Gauthier and Jean-Philippe Dugal (lg2) - Art Director
Marie-Eve Roussy and Sylvain Grégoire(lg2) - Graphic Design
Youri Mendreshrosa (lg2) - Web Art Director
Alexandre Normand and Karine Desbiens (lg2) - Project Manager
Catherine Darius (lg2) - Strategy
Marc Rivest, Marie-Eve Roussy and Sylvain Grégoire (lg2) - Motion Designer
Julie Pichette (lg2) - Director of Production