2020 Winner

CASE SUMMARY

The “Tartan Turban Secret Readings” was anything but secret. Thanks to these subtle yet visually stimulating posters, Barrett and Welsh attracted the eyes and ears of literary enthusiasts, with a focus on work from writers of colour or from marginalized minority groups. A creative concoction of typography and imagery, each poster was designed to explore a different theme (diversity, exile, journey, etc.) for every night of the literary reading series. Each was treated as a collectible work of art, and in turn, attracted over 300 attendees at every reading.

Credits

Gavin Barrett, Chief Creative Officer
Mike Welsh, Chief Creative Officer
Bhupesh Luther, Art Director, Designer